Keeping the Tourism Industry Informed
Special ni2012 Edition
ni2012 has been an unprecedented opportunity to make Northern Ireland shine on the global stage. Tourism Ireland’s
promotions are confidently putting Northern Ireland centre stage in our 22 markets, to capture consumer, travel trade
and media attention, showing potential holidaymakers everywhere why they should choose to come here. Tourism
Ireland estimates that its promotions for ni2012 will reach over 100 million people in the course of 2012.
PROMOTIONS REACH OVER 100 MILLION