Tourism Ireland
Issue 1  
Gardens Oysters A night out

Did you know that around seventy million people the world over claim links with the island of Ireland?  That’s a huge number of people and this St Patrick’s Day,
Tourism Ireland will be working flat out to harness the interest and goodwill generated by this uniquely Irish celebration.  We will use this focus on all things Irish to kick-start an intensive world wide programme of advertising, marketing and promotion to sell the island of Ireland as a premier holiday destination of choice. Here is a flavour of what’s happening across the world….


 

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Advertising
Direct Marketing
Promotions
Publicity
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Justine White
jwhite@tourismireland.com

Tourism Ireland
5th Floor, Bishop's Square, Redmond's Hill, Dublin 2
ph: 01 476 3400
fax: 01 476 3642
email
Advertising
Dromoland Castle - Press Advertising ‘Discover Your Very Own Ireland’: Tourism Ireland has just rolled out its 3 year, €50 million global advertising campaign ....
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Direct Marketing
Direct Mail - Great Britain We have a packed schedule of Direct Marketing activities in all our markets....
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Promotions
New York Times Travel Show - Ireland Stand St Patrick’s Day kicks off a huge and varied schedule of promotions throughout the markets....
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Publicity
Trekkers World - Key German Walking Publication

All markets will maximise the impact of the
St Patrick’s celebrations with familiarisation trips for national and special interest media and will encourage coverage of all things Irish....


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