ÿþ <HTML> <!-- A:tourismirl;SN:6 --> <HEAD> <meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1"> <!-- ********************************************************** If your email program is not capable of displaying HTML email, use your browser to read the complete message online at: http://newsweaver.ie/tourismirl/ ********************************************************** CREATED: April 5, 2006 10:45:37 --> <meta name="description" content=""> <meta name="keywords" content=""> <meta name="GENERATOR" content="NewsWeaver"> <meta name="robots" content="all"> <META http-equiv="Cache-Control" value="no-cache"> <META HTTP-EQUIV="pragma" CONTENT="no-cache"> <META HTTP-EQUIV="expires" CONTENT="Tue, 01 Jan 1981 01:00:00 GMT"> <title>Tourism Ireland</title> <style type="text/css"> <!-- .link {color:#000000; text-decoration: none; } .link:hover {color:#FF3300; text-decoration:underline;} --> </style> <!-- Global Styles --> <style type="text/css"> <!-- .g-article_title, 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Ireland" src="http://content.ll-0.com/tourismirl/tilogo.gif?i=040506104539" width=276 border=0></TD> <TD align=right valign=bottom></font> <table width="100%" border="0" cellspacing="0" cellpadding="4" bgcolor="#FFFFFF"> <tr><td bgcolor="#FFFFFF"> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tr><td> </td></tr> </table><table cellpadding="1" cellspacing="0" width="100%"><tr> <td align="right" width="33%"> <font face="Verdana, Arial" size="1"> <font color="#330066" face="verdana" size="1"><b> Issue 1 </b></font> &nbsp; </font></td> </tr></table> </td></tr></table> <font face="verdana,arial" size="2"></TD></TR></TBODY></TABLE><TABLE cellSpacing=1 cellPadding=0 width=647 align=center border=0> <TBODY> <TR> <TD><img height=100 alt=Gardens src="http://content.ll-0.com/tourismirl/photo1.jpg?i=040506104539" width=215 border=0></TD> <TD><img height=100 alt=Oysters src="http://content.ll-0.com/tourismirl/photo2.jpg?i=040506104539" width=215 border=0></TD> <TD><img height=100 alt="A night out" src="http://content.ll-0.com/tourismirl/photo3.jpg?i=040506104539" width=215 border=0></TD></TR></TBODY></TABLE></font> <!-- 1,2:article_view --> <font face="verdana,arial" size="2"><Br><TABLE cellSpacing=20 cellPadding=0 width="98%" border=0 align="center"> <TBODY> <TR> <TD></font> <table width="100%" border="0" cellspacing="0" cellpadding="5" bgcolor="#FFFFFF"> <tr><td bgcolor="#FFFFFF"> <table bgcolor="#FFFFFF" border="0" cellpadding="3" cellspacing="0" width="100%"> <tr bgcolor="#FFFFFF"> <td valign="top"> <a name="a543287"></a> <font face="verdana,arial" size="2"> <font color="#000000" face="verdana" size="2"> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-FAMILY: Verdana">Did you know that around seventy million people the world over claim links with the <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:place w:st="on"><st1:PlaceType w:st="on">island</st1:PlaceType> of <st1:PlaceName w:st="on">Ireland</st1:PlaceName></st1:place>? <SPAN style="mso-spacerun: yes">&nbsp;</SPAN>That s a huge number of people and this St Patrick s Day, <BR>Tourism <st1:country-region w:st="on"><st1:place w:st="on">Ireland</st1:place></st1:country-region> will be working flat out to harness the interest and goodwill generated by this uniquely Irish celebration.<SPAN style="mso-spacerun: yes">&nbsp; </SPAN>We will use this focus on all things Irish to kick-start an intensive world wide programme of advertising, marketing and promotion to sell the <st1:place w:st="on"><st1:PlaceType w:st="on">island</st1:PlaceType> of <st1:PlaceName w:st="on">Ireland</st1:PlaceName></st1:place> as a premier holiday destination of choice. Here is a flavour of what s happening across the world& .<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></P><br> </font> </font> <font face="verdana,arial" size="1" color="#000000"><b> &nbsp;<br> </font> </td> </tr> </table> </td></tr></table> <font face="verdana,arial" size="2"></TD></TR></TBODY></TABLE> <hr size=1 color=#d7d7d7 width=97%></font> <!-- COLUMN: 1 --> </td></tr></table><table bgcolor="#FFFFFF" border="0" cellpadding="0" cellspacing="0" width="100%" cols="2"> <tr><td width="160" valign="top" bgcolor="#FFFFFF"><!-- 2,1:menu --> <!-- 2,2:contents --> <font face="verdana,arial" size="2"><TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD><img height=5 alt="" src="http://content.ll-0.com/tourismirl/spacer.gif?i=040506104539" width=5 border=0></TD></tr></table><TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD><img height=5 alt="" src="http://content.ll-0.com/tourismirl/spacer.gif?i=040506104539" width=5 border=0></TD></tr></table><TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD width=5><img height=5 alt="" src="http://content.ll-0.com/tourismirl/spacer.gif?i=040506104539" width=5 border=0></TD> <TD> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD colSpan=2> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD bgColor=#339900> <TABLE cellSpacing=0 cellPadding=4 width="100%" border=0> <TBODY> <TR> <TD><STRONG><FONT face=Verdana color=#ffffff size=1>In This Issue</FONT></STRONG></TD></TR></TBODY></TABLE></TD> <TD align=right width=29 bgColor=#339900><img height=23 alt=shamrock src="http://content.ll-0.com/tourismirl/sham_gr.gif?i=040506104539" width=29 border=0></TD></TR></TBODY></TABLE></TD></TR> <TR> <TD></font> <table width="100%" border="0" cellspacing="0" cellpadding="4" bgcolor="#f2f2f2"> <tr><td bgcolor="#f2f2f2"> <table bgcolor="#f2f2f2" border="0" cellpadding="3" cellspacing="0" width="100%"> <tr bgcolor="#f2f2f2"> <td valign="top"> <font face="verdana,arial" size="1"> </font> <font face="Verdana,Arial" size="1"> <font color="#000000" face="verdana" size="1"><u> <a href="http://newsweaver.ie/tourismirl/e_article000544083.cfm?x=b11,0,w" class="g-contents_article_title" > Advertising </a> </u></font> </b></font> <br> </font> </td> </tr> <tr bgcolor="#f2f2f2"> <td valign="top"> <font face="verdana,arial" size="1"> </font> <font face="Verdana,Arial" size="1"> <font color="#000000" face="verdana" size="1"><u> <a href="http://newsweaver.ie/tourismirl/e_article000545007.cfm?x=b11,0,w" class="g-contents_article_title" > Direct Marketing </a> </u></font> </b></font> <br> </font> </td> </tr> <tr bgcolor="#f2f2f2"> <td valign="top"> <font face="verdana,arial" size="1"> </font> <font face="Verdana,Arial" size="1"> <font color="#000000" face="verdana" size="1"><u> <a href="http://newsweaver.ie/tourismirl/e_article000544062.cfm?x=b11,0,w" class="g-contents_article_title" > Promotions </a> </u></font> </b></font> <br> </font> </td> </tr> <tr bgcolor="#f2f2f2"> <td valign="top"> <font face="verdana,arial" size="1"> </font> <font face="Verdana,Arial" size="1"> <font color="#000000" face="verdana" size="1"><u> <a href="http://newsweaver.ie/tourismirl/e_article000544082.cfm?x=b11,0,w" class="g-contents_article_title" > Publicity </a> </u></font> </b></font> <br> </font> </td> </tr> </table> </td></tr></table> <font face="verdana,arial" size="2"></td></tr></table></td></tr></table></font> <!-- 2,3:subscription --> <font face="verdana,arial" size="2"><TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD><img height=5 alt="" src="http://content.ll-0.com/tourismirl/spacer.gif?i=040506104539" width=5 border=0></TD></tr></table><TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD width=5><img height=5 alt="" src="http://content.ll-0.com/tourismirl/spacer.gif?i=040506104539" width=5 border=0></TD> <TD> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD colSpan=2> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD bgColor=#339900> <TABLE cellSpacing=0 cellPadding=4 width="100%" border=0> <TBODY> <TR> <TD><STRONG><FONT face=Verdana color=#ffffff size=1>Subscribe</FONT></STRONG></TD></TR></TBODY></TABLE></TD> <TD align=right width=29 bgColor=#339900><img height=23 alt=shamrock src="http://content.ll-0.com/tourismirl/sham_gr.gif?i=040506104539" width=29 border=0></TD></TR></TBODY></TABLE></TD></TR> <TR> <TD></font> <table width="100%" border="0" cellspacing="0" cellpadding="4" bgcolor="#f2f2f2"> <tr><td bgcolor="#f2f2f2"> <!-- header start --> <form method="POST" action="http://newsweaver.ie/eletra/mod_input_proc.cfm" enctype="iso-8859-1"> <input type="hidden" name="XXDESXXuser" value="tourismirl"> <input type="hidden" name="mod_name" value="subscription"> <input type="hidden" name="log_id" value="b11"> <input type="hidden" name="issue_id" value="112151"> <!-- header end --> <FONT face=Verdana size=1>Enter your email in the box below to receive our newsletter:<BR></FONT><INPUT maxLength=150 name=XXDESXXemail_address><BR><FONT face=Verdana size=1><INPUT type=radio CHECKED value=Add name=XXDESXXsubscribe_op> Add <INPUT type=radio value=Remove name=XXDESXXsubscribe_op> Remove<BR><INPUT type=checkbox CHECKED value=htm name=XXDESXXemail_type> </FONT><FONT face=Verdana size=1>Send As HTML<BR></FONT><INPUT type=submit value=Submit name=add></form> </td></tr></table> <font face="verdana,arial" size="2"></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></font> <!-- 2,4:generic --> <font face="verdana,arial" size="2"><TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD><img height=5 alt="" src="http://content.ll-0.com/tourismirl/spacer.gif?i=040506104539" width=5 border=0></TD></tr></table></font> <font face="verdana,arial" size="2"><TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD width=5><img height=5 alt="" src="http://content.ll-0.com/tourismirl/spacer.gif?i=040506104539" width=5 border=0></TD> <TD> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD colSpan=2> <TABLE cellSpacing=0 cellPadding=0 width="100%" border=0> <TBODY> <TR> <TD bgColor=#339900> <TABLE cellSpacing=0 cellPadding=4 width="100%" border=0> <TBODY> <TR> <TD><STRONG><FONT face=Verdana color=#ffffff size=1>Contact Us</FONT></STRONG></TD></TR></TBODY></TABLE></TD> <TD align=right width=29 bgColor=#339900><img height=23 alt=shamrock src="http://content.ll-0.com/tourismirl/sham_gr.gif?i=040506104539" width=29 border=0></TD></TR></TBODY></TABLE></TD></TR> <TR> <TD> <TABLE cellSpacing=0 cellPadding=6 width="100%" bgColor=#f2f2f2 border=0> <TBODY> <TR> <TD><FONT face=Verdana size=1>Justine White<BR><A href="mailto:jwhite@tourismireland.com"><STRONG>jwhite@tourismireland.com</STRONG></A><BR><BR><STRONG>Tourism Ireland</STRONG><BR>5th Floor, Bishop's Square, Redmond's Hill, Dublin 2<BR>ph: 01 476 3400<BR>fax: 01 476 3642<BR>email</FONT></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></TD></TR></TBODY></TABLE></font> <!-- 2,5:generic --> <font face="verdana,arial" size="2"><img height=187 alt="" hspace=0 src="http://content.ll-0.com/tourismirl/ryderfinal.gif?i=040506104539" width=144 border=0></font> <!-- COLUMN: 2 --> </td><td width="5" valign="top" align="center" bgcolor="#FFFFFF"><img src="http://newsweaver.ie/eletra/empty.gif" height="1" width="5" alt=""></td> <td width="1" valign="top" align="center"bgcolor="#FFFFFF"><img src="http://newsweaver.ie/eletra/empty.gif" height="1" width="1" alt=""></td> <td width="5" valign="top" align="center" bgcolor="#FFFFFF"><img src="http://newsweaver.ie/eletra/empty.gif" height="1" width="5" alt=""></td><td width="480" valign="top" bgcolor="#FFFFFF"><!-- 3,1:article_view --> <table width="100%" border="0" cellspacing="0" cellpadding="4" bgcolor="#FFFFFF"> <tr><td bgcolor="#FFFFFF"> <table bgcolor="#FFFFFF" border="0" cellpadding="3" cellspacing="0" width="100%"> <tr bgcolor="#FFFFFF"> <td valign="top"> <a name="a544083"></a> <font face="verdana,arial" size="1"> </font> <font face="Arial" size="4"><b> <font color="#330066" face="verdana" size="2"><b> <a href="http://newsweaver.ie/tourismirl/e_article000544083.cfm?x=b11,0,w" class="g-article_title" > Advertising </b> </a> </b></font> </b></font> <br> <a href="http://newsweaver.ie/tourismirl/e_article000544083.cfm"><img SRC="http://content.ll-0.com/tourismirl/tourismirl_e_a000544083.JPG?i=040506104539" BORDER="0" alt="Dromoland Castle - Press Advertising" hspace="5" vspace="1" align="left" width="100"></a> <font face="verdana,arial" size="2"> <font color="#000000" face="verdana" size="2">  Discover Your Very Own Ireland : Tourism Ireland has just rolled out its 3 year, ¬ 50 million global advertising campaign ....<br> </font> </font> <font face="verdana,arial" size="1" color="#000000"><b> <font color="#339900" face="verdana" size="2"><b><u> <a href="http://newsweaver.ie/tourismirl/e_article000544083.cfm?x=b11,0,w" class="g-article_full_story"> read more » </a> </b></u></font> </b></font><br> &nbsp;<br> </font> </td> </tr> <tr><td><hr size=1 color=#d7d7d7 width=97%></td></tr> <tr bgcolor="#FFFFFF"> <td valign="top"> <a name="a545007"></a> <font face="verdana,arial" size="1"> </font> <font face="Arial" size="4"><b> <font color="#330066" face="verdana" size="2"><b> <a href="http://newsweaver.ie/tourismirl/e_article000545007.cfm?x=b11,0,w" class="g-article_title" > Direct Marketing </b> </a> </b></font> </b></font> <br> <a href="http://newsweaver.ie/tourismirl/e_article000545007.cfm"><img SRC="http://content.ll-0.com/tourismirl/tourismirl_e_a000545007.JPG?i=040506104539" BORDER="0" alt="Direct Mail - Great Britain" hspace="5" vspace="1" align="left" width="100"></a> <font face="verdana,arial" size="2"> <font color="#000000" face="verdana" size="2"> We have a packed schedule of Direct Marketing activities in all our markets.... <br> </font> </font> <font face="verdana,arial" size="1" color="#000000"><b> <font color="#339900" face="verdana" size="2"><b><u> <a href="http://newsweaver.ie/tourismirl/e_article000545007.cfm?x=b11,0,w" class="g-article_full_story"> read more » </a> </b></u></font> </b></font><br> &nbsp;<br> </font> </td> </tr> <tr><td><hr size=1 color=#d7d7d7 width=97%></td></tr> <tr bgcolor="#FFFFFF"> <td valign="top"> <a name="a544062"></a> <font face="verdana,arial" size="1"> </font> <font face="Arial" size="4"><b> <font color="#330066" face="verdana" size="2"><b> <a href="http://newsweaver.ie/tourismirl/e_article000544062.cfm?x=b11,0,w" class="g-article_title" > Promotions </b> </a> </b></font> </b></font> <br> <a href="http://newsweaver.ie/tourismirl/e_article000544062.cfm"><img SRC="http://content.ll-0.com/tourismirl/tourismirl_e_a000544062.JPG?i=040506104539" BORDER="0" alt="New York Times Travel Show - Ireland Stand" hspace="5" vspace="1" align="left" width="100"></a> <font face="verdana,arial" size="2"> <font color="#000000" face="verdana" size="2"> St Patrick s Day kicks off a huge and varied schedule of promotions throughout the markets....<br> </font> </font> <font face="verdana,arial" size="1" color="#000000"><b> <font color="#339900" face="verdana" size="2"><b><u> <a href="http://newsweaver.ie/tourismirl/e_article000544062.cfm?x=b11,0,w" class="g-article_full_story"> read more » </a> </b></u></font> </b></font><br> &nbsp;<br> </font> </td> </tr> <tr><td><hr size=1 color=#d7d7d7 width=97%></td></tr> <tr bgcolor="#FFFFFF"> <td valign="top"> <a name="a544082"></a> <font face="verdana,arial" size="1"> </font> <font face="Arial" size="4"><b> <font color="#330066" face="verdana" size="2"><b> <a href="http://newsweaver.ie/tourismirl/e_article000544082.cfm?x=b11,0,w" class="g-article_title" > Publicity </b> </a> </b></font> </b></font> <br> <a href="http://newsweaver.ie/tourismirl/e_article000544082.cfm"><img SRC="http://content.ll-0.com/tourismirl/tourismirl_e_a000544082.JPG?i=040506104539" BORDER="0" alt="Trekkers World - Key German Walking Publication" hspace="5" vspace="1" align="left" width="100"></a> <font face="verdana,arial" size="2"> <font color="#000000" face="verdana" size="2"> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt"><SPAN style="FONT-FAMILY: Verdana">All markets will maximise the impact of the <BR>St Patrick s celebrations with familiarisation trips for national and special interest media and will encourage coverage of all things Irish....<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></P><br> </font> </font> <font face="verdana,arial" size="1" color="#000000"><b> <font color="#339900" face="verdana" 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