Did you know that around seventy million people the world over claim links with the island of Ireland?  That’s a huge number of people and this St Patrick’s Day,
Tourism Ireland will be working flat out to harness the interest and goodwill generated by this uniquely Irish celebration.  We will use this focus on all things Irish to kick-start an intensive world wide programme of advertising, marketing and promotion to sell the island of Ireland as a premier holiday destination of choice. Here is a flavour of what’s happening across the world….