Tourism Ireland
Issue 7  
Gardens Oysters A night out
In This Issue
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Discovery and Eurosport
Advertising
Regional Campaigns
Car Touring
Emarketing
Direct Marketing
Promotions
Publicity
Northern Ireland at the Smithsonian
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Justine White
jwhite@tourismireland.com

Tourism Ireland
5th Floor, Bishop's Square, Redmond's Hill, Dublin 2
ph: 01 476 3400
fax: 01 476 3642

Massive Promotional Effort Worldwide

Over seventy million people around the world claim links with the island of Ireland and Tourism Ireland is this week hosting an action packed programme of consumer, media and trade events from Sydney to Shanghai to capitalise on the global interest in all things Irish.

The organisation, which is responsible for growing overseas tourism to the island, will be tapping into the interest and goodwill generated by the St Patrick’s celebrations around the world as part of its €50 million, world-wide programme of advertising, marketing and promotion aimed at attracting a record 9.3 million visitors to the island of Ireland this year.

Here is a flavour of what’s happening across the world….
 


Discovery and Eurosport
In a major new initiative, Tourism Ireland has partnered with Discovery Channel and Eurosport...
read more »
 

Advertising
Destination Campaign TV advertising continues in 2007 on
well-targeted networks...
read more »
 

Regional Campaigns
Specific campaigns for the Regions of Ireland are continuing...
read more »
 

Car Touring
Car Touring In Great Britain an integrated campaign targeting the “car touring” market...
read more »
 

Emarketing
On-line advertising and promotion...
read more »
 

Direct Marketing
Direct marketing continues to be one of the most
effective ways of marketing...
read more »
 

Promotions
Philadelphia Flower Show - Central Feature St Patrick’s Day kicks off a huge and a varied schedule of promotions...
read more »
 

Publicity
Red Magazine Article Over 100 international media are visiting the island of Ireland for the St Patrick’s Day festivities...
read more »
 

Northern Ireland at the Smithsonian
In the summer of 2007, the Smithsonian Institution will present the cultural wealth and diversity of Northern Ireland...
read more »
 

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