eSymposium

Click here to Download Flash Player
Welcome and Opening Remarks Paul O'Toole, Chief Executive, Tourism Ireland Click on the video to watch it. Pause the video to watch the other.
Click here to Download Flash Player
Second Life Dublin Launch Mark Henry, Director of Central Marketing, Tourism Ireland Download PresentationClick on the video to watch it. Pause the video to watch another.

Plenary Session 1: The Marketing Mix

Click here to Download Flash Player
Tourism Ireland's Online Strategies Laughlin Rigby, Internet Marketing Manager, Tourism Ireland Download Presentation Click on the video to watch it. Pause the video to watch another.
Click here to Download Flash Player
"What's new in New Media?" Caroline McGuckian , Media Director, LBi Ltd Download PresentationClick on the video to watch it. Pause the video to watch another.
Click here to Download Flash Player
The Secrets of E-Commerce Success David Jarvis, User Experience Manager, First Choice HolidaysDownload PresentationClick on the video to watch it. Pause the video to watch another.

Plenary Session 2: Customer Relationship Management

Click here to Download Flash Player
Customer Relationship Management Daniel Kerzner, Regional Director, Online Marketing, Northwest Europe, Starwood Hotels & Resorts Worldwide Presentation not availableClick on the video to watch it. Pause the video to watch another.
Click here to Download Flash Player
"Travel Search Optimisation - Maximising Return on Investment" Jonty Kelt, Vice President, Search International (Doubleclick)Download Presentation Click on the video to watch it. Pause the video to watch another.
Click here to Download Flash Player
Managing the Online Customer Experience Marty Carroll, Director of Consulting, Foviance Download Presentation Click on the video to watch it. Pause the video to watch another.

Session 3 (Workshop): Search Engine Marketing OR User Generated Content

Click here to Download Flash Player
Discover Kinsale Lisa Shields, eDistribution Channel Manager, Jurys Inns GroupDownload Presentation Click on the video to watch it. Pause the video to watch another.
Click here to Download Flash Player
Optimising the Guinness Storehouse Presence Online (from searching to being searched!) Valentina Doorly, Marketing and Sales Manager, Guinness Storehouse Download PresentationClick on the video to watch it. Pause the video to watch another.
Click here to Download Flash Player
Optimising the Guinness Storehouse Presence Online (from searching to being searched!) Jonathan Forrest,Managing Director, Cybercom, The Digital Marketing PeopleDownload Presentation Click on the video to watch it. Pause the video to watch another.
Click here to Download Flash Player
Harnessing Consumer Empowerment in a Commercial World David Shiell, Founding Partner, WebLiquid Download PresentationClick on the video to watch it. Pause the video to watch another.
Click here to Download Flash Player
Communications Strategies in a Changing World Piaras Kelly, Account Manager, Edelman Download Presentation Click on the video to watch it. Pause the video to watch another.

Session 4 (Workshop ): Web Measurement OR eDirect Marketing

Click here to Download Flash Player
Converting Lookers to Bookers Ásmundur Sævarsson, Manager eMarketing, IcelandairDownload Presentation Click on the video to watch it. Pause the video to watch another.
Click here to Download Flash Player
Web analytics: key metrics for tourism websites Morgan McKeagney, Managing Director and Co-Founder iQ ContentDownload Presentation Click on the video to watch it. Pause the video to watch another.
Click here to Download Flash Player
Irelands Top Travel & Tourism Email Marketing Strategies Uncovered Niall McKeown, Founder, ION Technologies Presentation not availableClick on the video to watch it. Pause the video to watch another.
Click here to Download Flash Player
The Essentials for Effective Email Marketing Denise Cox, Newsweaver Download Presentation Click on the video to watch it. Pause the video to watch another.