Tourism Ireland | Corporate Website

eSymposium 2007

Welcome and Opening Remarks Paul O'Toole, Chief Executive, Tourism Ireland Click on the video to watch it. Pause the video to watch the other.

Second Life Dublin Launch Mark Henry, Director of Central Marketing, Tourism Ireland Download PresentationClick on the video to watch it. Pause the video to watch another.

Plenary Session 1: The Marketing Mix

Tourism Ireland's Online Strategies Laughlin Rigby, Internet Marketing Manager, Tourism Ireland Download Presentation Click on the video to watch it. Pause the video to watch another.

"What's new in New Media?" Caroline McGuckian , Media Director, LBi Ltd Download PresentationClick on the video to watch it. Pause the video to watch another.

The Secrets of E-Commerce Success David Jarvis, User Experience Manager, First Choice HolidaysDownload PresentationClick on the video to watch it. Pause the video to watch another.

Plenary Session 2: Customer Relationship Management

Customer Relationship Management Daniel Kerzner, Regional Director, Online Marketing, Northwest Europe, Starwood Hotels & Resorts Worldwide Presentation not availableClick on the video to watch it. Pause the video to watch another.

"Travel Search Optimisation - Maximising Return on Investment" Jonty Kelt, Vice President, Search International (Doubleclick)Download Presentation Click on the video to watch it. Pause the video to watch another.

Managing the Online Customer Experience Marty Carroll, Director of Consulting, Foviance Download Presentation Click on the video to watch it. Pause the video to watch another.

Session 3 (Workshop): Search Engine Marketing OR User Generated Content

Discover Kinsale Lisa Shields, eDistribution Channel Manager, Jurys Inns GroupDownload Presentation Click on the video to watch it. Pause the video to watch another.

Optimising the Guinness Storehouse Presence Online (from searching to being searched!) Valentina Doorly, Marketing and Sales Manager, Guinness Storehouse Download PresentationClick on the video to watch it. Pause the video to watch another.

Optimising the Guinness Storehouse Presence Online (from searching to being searched!) Jonathan Forrest,Managing Director, Cybercom, The Digital Marketing PeopleDownload Presentation Click on the video to watch it. Pause the video to watch another.

Harnessing Consumer Empowerment in a Commercial World David Shiell, Founding Partner, WebLiquid Download PresentationClick on the video to watch it. Pause the video to watch another.

Communications Strategies in a Changing World Piaras Kelly, Account Manager, Edelman Download Presentation Click on the video to watch it. Pause the video to watch another.

Session 4 (Workshop ): Web Measurement OR eDirect Marketing

Converting Lookers to Bookers Ásmundur Sævarsson, Manager eMarketing, IcelandairDownload Presentation Click on the video to watch it. Pause the video to watch another.

Web analytics: key metrics for tourism websites Morgan McKeagney, Managing Director and Co-Founder iQ ContentDownload Presentation Click on the video to watch it. Pause the video to watch another.

Irelands Top Travel & Tourism Email Marketing Strategies Uncovered Niall McKeown, Founder, ION Technologies Presentation not availableClick on the video to watch it. Pause the video to watch another.

The Essentials for Effective Email Marketing Denise Cox, Newsweaver Download Presentation Click on the video to watch it. Pause the video to watch another.

Tourism Ireland, Marketing the Island of Ireland Overseas

eSymposium 2007

Plenary Session 1: The Marketing Mix

Plenary Session 2: Customer Relationship Management

Session 3 (Workshop): Search Engine Marketing OR User Generated Content

Session 4 (Workshop ): Web Measurement OR eDirect Marketing