Our Website Statistics
Discoverilreand.com Global Site Stats
| Total '06 |
Total '07 |
%Inc |
| 5,279,300 |
6,706,909 |
27.0% |
Total number of visits 06 v 07
Visits to the discoverireland.com suite of websites increased by 27% in 2007. There was a steady month on month increase for most of 2007, with September being the only month where visits in 2006 exceeded visits in 2007.
Tourism Ireland Website Visits –Year on Year Comparison
| Country / Region |
|
2006 |
2007 |
%Inc. |
| Great Britain |
|
722,718 |
1,570,939 |
1.17365 |
| |
|
|
|
|
| United State |
|
737,300 |
1,433,849 |
94.5% |
| |
|
|
|
|
| Canada |
|
135, 662 |
199,714 |
47.2% |
| |
|
|
|
|
| Germany |
|
256,792 |
380,983 |
48.4% |
| |
|
|
|
|
| France |
|
462,956 |
699,261 |
51.0% |
| |
|
|
|
|
| Australia |
|
65,573 |
205,380 |
223.1% |
| Belgium/Lux |
|
85,692 |
104,818 |
22.3% |
| Brazil |
|
53,111 |
74,040 |
39.4% |
| China |
|
13,495 |
96,180 |
612.7% |
| Denmark |
|
27,165% |
62,633 |
130.7% |
| Finland |
|
39,745 |
37,929 |
-4.6% |
| Italy |
|
292,490 |
422,505 |
44.5% |
| Japan |
|
49,455 |
95,843 |
93.8% |
| Korea |
|
1,206 |
867 |
-3.0% |
| Netherlands |
|
208,065 |
214,308 |
3.0% |
| Norway |
|
22,518 |
50,190 |
122.9% |
| South Africa |
|
30,864 |
23,908 |
-22.5% |
| Spain |
|
272,205 |
514,824 |
89.1% |
| South America |
|
40,018 |
21,808 |
-45.5% |
| Sweden |
|
61,780 |
107,146 |
73.4% |
| Switzerland |
|
8,752 |
37,029 |
323.1% |
| Austria |
|
5,894 |
35,621 |
504.3% |
| Portugal |
|
26,194 |
61,136 |
133.4% |
| Poland |
|
2,686 |
79,731 |
2868.8% |
| Czech Repulic |
|
607 |
18882 |
3012.8% |
| Hungary |
|
556 |
35,941 |
6361.9% |
| Russia |
|
556 |
13,353 |
2952.8% |
| India |
|
1,046 |
95,736 |
9050.0% |
| New Zealand |
|
8,713 |
12,325 |
41.5% |
| |
|
|
|
|
| Microsites |
|
1,647,607 |
|
|
| |
|
|
|
|
| Total |
|
5,279,300 |
6,706,909 |
27.04% |
South Africa, South America and Finland were the only countries which had negative growth in the visits to their websites in 2007. Most countries saw huge growth in the number of visits to their sites with the developing markets showing the highest percentages. However, these markets are starting from a lower base so any increase in the number of visits to their sites will represent a huge percentage increase for them. The top 4 markets by Web Visits are Great Britain, USA, France and Spain. Great Britain and USA are showing increases of 117% and 94% respectively. However, the 2006 figures listed for these markets are exclusive of their microsite visits so the growth in visits to both sites is probably somewhat less than this. This monthly breakdown of visits per market is available on the Intranet each month.
Page Views 06 vs 07
The number of Page Views peaked across all sites in March before showing an increase again in October. The increase in October can be related to a number of campaigns which drove high volumes of traffic to the site and also to a change in the navigation on our site which has made our site easier to navigate.
Visit Duration
The average and median visit duration have both dropped since September. Our new homepage was set live in September and may have influenced this as people now find it easier to get to the information which they require and so are spending less time on our site. This graph will have more relevance on a market by market basis.
Content Groups
| |
Conten Group |
Visits
|
Page Views
|
Average Time Viewed (seconds)
|
| 1 |
Places To Go |
2,423,934 |
11,339,211 |
30.76 |
| 2 |
Plan Your Visit |
1,428,327 |
10,010,871 |
33.66 |
| 3 |
Things to See and Do |
1,288,990 |
5,010,803 |
36.94 |
| 4 |
TI Home Page |
1,287,854 |
2,049,081 |
44.02 |
| 5 |
Experience Ireland |
776,924 |
1,513,796 |
48.35 |
| 6 |
About Ireland |
728,481 |
1,731,260 |
55.96 |
| 7 |
Travel Offers |
694,918 |
3,003,975 |
32.92 |
| 8 |
Events |
424,324 |
1,627,198 |
29.54 |
The Places to Go Section of our site has received the most visits and has the highest number of pages viewed. However the average visit duration is longest in the About Ireland which reflects the depth of content for visitor to read in this section.
Third Party Referrals
| Third Party Referrals |
|
YTD 06 |
YTD 07 |
% Inc. |
|
| |
|
|
|
|
|
| Total Main Visits |
|
5,279,300 |
6,706,909 |
15.3% |
|
| |
|
|
|
|
|
| Third Party Referrals |
|
1,677,283 |
2,088,556 |
24.5% |
|
| |
|
|
|
|
|
| Thrid Party Referrals as % of Visits |
|
48.6% |
52.5% |
|
|
The number of visits to Industry websites has increased to more than 2.08 million visits in 2007.
Third Party Referrals
Top 50 Third Party Referrals by Sector
Top 50 Third Party Referrals by Region
Of the top 50 websites that we referred traffic to in 2007, Regional Tourism websites received most traffic, followed by Activities /Attractions websites and Accommodation websites. This reflects the popularity of the Places to Go section on our website where most of the links to the regional tourism websites can be found. Divided up by region, most of these websites provided information that was relevant to All Ireland and was followed closely by the East and Dublin region.
Please bear in mind that this is just the top 50 websites – more than 21,000 websites were linked to from
www.discoverireland.com in 2007. We are currently working on aggregating all of the external links on our site so we can provide more accurate analysis on all of the websites that we are linking to and not just the Top 50.
| Top 50 Third Party Referrals – July – December 2007 |
Visits |
| www.visitdublin.com |
38,838 |
| www.corkkerry.ie |
13,030 |
| www.dublinpass.ie |
10,389 |
| www.carrentalcouncil.ie |
10,145 |
| www.irelandwest.ie |
10,067 |
| www.galway.ie |
8,740 |
| www.discovernorthernireland.com |
8,234 |
| www.gotobelfast.com |
7,073 |
| www.townandcountry.ie |
6,676 |
| www.cultureheritageireland.com |
6,561 |
| www.cork-guide.ie |
6,047 |
| www.irishrail.ie |
6,006 |
| www.irishgenealogy.ie |
5,787 |
| www.dublincity.ie |
5,238 |
| www.buseireann.ie |
5,147 |
| www.causewaycoastandglens.com |
4,991 |
| www.shannonregiontourism.ie |
4,941 |
| www.family-homes.ie |
4,907 |
| www.irishclans.com |
4,833 |
| www.southeastireland.com |
4,806 |
| www.irelandnorthwest.ie |
4,483 |
| www.countyantrim.com |
4,445 |
| www.wicklow.ie |
3,976 |
| www.donegal.ie |
3,953 |
| www.irelandhotels.com |
3,952 |
| www.dublinbus.ie |
3,945 |
| www.irishfarmholidays.com |
3,871 |
| en.wikipedia.org |
3,866 |
| www.eastcoastmidlands.ie |
3,777 |
| www.westcork.ie |
3,379 |
| www.countymayo.com |
3,152 |
| www.kerry-insight.com |
3,118 |
| www.metcheck.com |
2,985 |
| www.irelandmidwest.com |
2,970 |
| www.castlesgardensireland.com |
2,932 |
| www.limericktourist.com |
2,920 |
| www.irelandyha.org |
2,836 |
| www.dromoland.ie |
2,698 |
| www.nitb.com |
2,650 |
| www.translink.co.uk |
2,616 |
| www.kilkennytourism.ie |
2,605 |
| www.irishcottageholidays.com |
2,601 |
| www.waterfordtourism.org |
2,445 |
| www.derryvisitor.com |
2,405 |
| www.shannonregion.ie |
2,401 |
| www.flyaerlingus.com |
2,376 |
| www.aerlingus.com |
2,350 |
| www.armaghanddown.com |
2,300 |
| www.irishcountryhotels.com |
2,279 |
| www.dublincastle.ie |
2,272 |
Regional Page Views
| |
Q1 |
Q2 |
Q3 |
Q4 |
Total |
| North |
70,088 |
91,982 |
83,841 |
173,567 |
419,378 |
| South |
74,309 |
95,192 |
91,120 |
84,531 |
345,112 |
| East |
123,885 |
134,007 |
119,577 |
146,496 |
524,035 |
| West |
89,265 |
119,436 |
110,505 |
88,591 |
407,797 |
The East and Dublin region received the highest number of page views in 2007. Page views for the South region increased marginally from Q1 to Q4 and page views to the West decreased between Q1 and Q4. Views of the Northern Ireland pages on
www.discoverireland.com grew vastly in Q4 – this was predominantly influenced by a very successful Northern Ireland campaign in GB.
| External Search Terms to find discoverireland.com |
Visits |
Average Visit Duration (Minutes) |
| Ireland |
53,714 |
8 |
| Irland |
31,601 |
7 |
| Irlande |
31,579 |
6 |
| Irlanda |
24,674 |
9 |
| Dublin |
22,795 |
6 |
| Ierland |
12,780 |
8 |
| Irlandia |
6,041 |
4 |
| ireland tourism |
4,534 |
10 |
| mapa irlandii |
4,110 |
4 |
| turismo irlanda |
3,788 |
12 |
| history of ireland |
3,362 |
5 |
| map of ireland |
3,137 |
5 |
| Cork |
3,038 |
6 |
| mapa irlanda |
3,035 |
9 |
| mapa de irlanda |
2,972 |
8 |
| Galway |
2,894 |
6 |
| dublin ireland |
2,812 |
6 |
| ã?¢ã?¤ã?«ã?©ã?³ã?? |
2,731 |
5 |
| tourisme irlande |
2,500 |
9 |
| ireland history |
2,409 |
6 |
| irlande tourisme |
2,281 |
9 |
| DISCOVER IRELAND |
2,175 |
11 |
| Irlanti |
2,105 |
6 |
| turismo de irlanda |
1,971 |
13 |
| Irish Music |
1,797 |
3 |
| mappa irlanda |
1,774 |
7 |
| irish traditions |
1,569 |
4 |
| castles in ireland |
1,545 |
5 |
| visit ireland |
1,528 |
10 |
| ireland culture |
1,505 |
5 |
| ireland map |
1,405 |
6 |
| irlandia mapa |
1,340 |
5 |
| carte irlande |
1,319 |
7 |
| irland urlaub |
1,249 |
6 |
| Limerick |
1,246 |
6 |
| tourism ireland |
1,135 |
10 |
| cork ireland |
1,129 |
6 |
| irlanda turismo |
1,065 |
12 |
External search terms are the keywords which people typed into Search Engines to reach
www.discoverireland.com. Searches on keywords such as ‘discover Ireland’ or ‘discoverireland.com’ usually increase in line with television and print advertising.
| Top Internal Search Phrases |
Numer of Searches |
| Dublin |
5652 |
| shannon |
4502 |
| weather |
4045 |
| Cork |
3540 |
| Galway |
2735 |
| castles |
1915 |
| donegal |
1912 |
| killarney |
1857 |
| belfast |
1702 |
| dingle |
1640 |
| connemara |
1601 |
| kinsale |
1541 |
| Giants causeway |
1486 |
| limerick |
1365 |
| sligo |
1324 |
| kerry |
1266 |
| blarney stone |
1086 |
| Ring of Kerry |
1057 |
| map |
1035 |
| Wicklow |
1000 |
| waterford |
967 |
| kilkenny |
965 |
| Halloween |
934 |
| westport |
917 |
| knock |
904 |
| currency |
881 |
| golf |
833 |
| Cliffs of Moher |
793 |
| newgrange |
759 |
| music |
750 |
| food |
748 |
| bray |
744 |
| visa |
728 |
| festival |
708 |
| castle |
701 |
| hotels |
678 |
| wexford |
648 |
| athlone |
645 |
| ennis |
620 |
| derry |
581 |
Internal search terms are the keywords which people search for on our website. The vast majority of top Internal searches are place-name keywords.
| Top Referring Sites 2007 |
Visits |
| Direct Traffic |
2,103,079 |
| http://www.google.com/ |
580,340 |
| http://www.google.co.uk/ |
459,697 |
| http://www.discoverireland.com/ |
393,544 |
| http://www.tourismireland.com/ |
273,437 |
| http://www.google.es/ |
215,304 |
| http://www.google.fr/ |
206,347 |
| http://www.google.ie/ |
160,581 |
| http://pagead2.googlesyndication.com/ |
154,048 |
| http://www.google.de/ |
133,370 |
| http://www.google.it/ |
112,830 |
| http://www.shamrock.org/ |
92,275 |
| http://www.google.nl/ |
68,338 |
| http://uk.search.yahoo.com/ |
68,074 |
| http://search.yahoo.com/ |
58,518 |
| http://www.google.com.br/ |
55,915 |
| http://www.google.pl/ |
50,489 |
| http://www.google.ca/ |
40,818 |
| http://www.google.be/ |
38,199 |
| http://aolsearch.aol.co.uk/ |
38,006 |
| http://www.ask.com/ |
36,598 |
| http://www.google.com.au/ |
35,477 |
| http://search.live.com/ |
31,490 |
| http://uk.ask.com/ |
28,197 |
| http://www.google.pt/ |
27,414 |
| http://www.ryanair.com/ |
24,406 |
| http://www.google.se/ |
23,573 |
| http://irlande-tourisme.ak.adartists-online.net/ |
21,116 |
| http://www.baidu.com/ |
20,598 |
| http://aolsearch.aol.com/ |
19,770 |
| http://search.msn.com/ |
19,160 |
| http://www.emailcash.com.au/ |
18,471 |
| Window-Hidden-Referrer/ |
17,019 |
| http://search.yahoo.co.jp/ |
17,000 |
| http://it.yahoo.com/ |
16,737 |
| http://search.msn.co.uk/ |
16,319 |
| http://www.google.fi/ |
16,146 |
| http://www.google.dk/ |
15,111 |
| http://www.google.ch/ |
14,360 |
| http://www.google.co.jp/ |
14,003 |
| http://www.discoverireland.ie/ |
13,712 |
| http://www.google.at/ |
12,790 |
| http://search.virginmedia.com/ |
12,094 |
| http://search.mywebsearch.com/ |
11,789 |
| http://image.baidu.com/ |
11,548 |
| http://www.tripadvisor.com/ |
10,794 |
| http://search.alice.it/ |
10,649 |
| http://fr.search.yahoo.com/ |
9,487 |
Top referring sites are the websites which have referred visits to discoverireland.com. Direct Traffic represents traffic to the web site where 1) the visitor typed the domain name directly into their browser, 2) the visitor bookmarked the site, or 3) the visitor clicked on an email, shortcut, or other direct link. Referrals from Discoverireland.com are due to redirects and visitors refreshing the page which they are visiting. Google is by far the most popular website from which we receive traffic.
There were more than 3 million keyword searches on discoverireland.com in 2007. Only 150364 of these searches gave back blank results which is an excellent reflection of the depth of content on our site.,
