Tourism Ireland, Marketing the Island of Ireland Overseas
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Marketing Insights
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Summer 2008 Access Insight
Description:
Summer 2008 Access Insight
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Sightseers and Culture Seekers Insights
Description:
Marketing Insight identifies Sightseers and Culture Seekers as the island of Ireland’s best prospects.
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Growing the Car Touring Market
Description:
Profiles the car user market, identifying the island of Ireland's best prospects and setting out what Tourism Ireland is doing to promote to this important segment.
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Summer 2007 Access Insight
Description:
Direct air access into the island of Ireland is at an all-time high this summer.
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The Aging Consumer
Description:
Understand how aging populations will radically alter our marketplaces in the decades ahead – and what this means for our tourism industry.
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Winter 2007 Access Insight
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Winter 2007 Access Insight
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Access to the island winter 2006
Description:
Details of direct access to the island of Ireland during Winter 2006/2007
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Image of the island of Ireland 2005
Description:
Explores the image of the island of Ireland, how it has changed and the key appeals in each of the markets in which we operate. The insight examines how Tourism Ireland is proactively evolving the image and how the tourism industry can assist.
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