Marketing Insights


Download: Sightseers and Culture Seekers Insights Description: Marketing Insight identifies Sightseers and Culture Seekers as the island of Ireland’s best prospects.

Download: United States of America - Market Insight Description: The United States is the 2nd largest tourism generating country for the island of Ireland and accounts for 11%of total visits

Download: France - Market Insight Description: France is the island of Ireland ’s 2nd largest market from mainland Europe and the 4th largest market overall.

Download: Italy - Market Insight Description: The Size of the Italian Market to the island of Ireland - quick facts

Download: Netherlands - Market Insight Description: The Dutch took 160,000 trips to the island of Ireland in 2004, a 2% increase on the previous year. Holiday visits remained flat and visitor revenue increased by 14%.

Download: Spain - Market Insight Description: The number of Spanish visitors to the island of Ireland has shown continuous growth over the last 5 years. In 2005 the island attracted 178,000 visitors from Spain – a growth of 10%over 2004.

Download: Australia - Market Insight Description: The New & Developing Markets were the fastest growing area to the island of Ireland in 2004 and Australia was one of the fastest growing markets.

Download: Canada - Market Insight Description: Canadians took an extra 15,000 trips to the island of Ireland in 2004 compared with the previous year - an increase of 16% to 130,000 trips.

Download: Israel - Market Insight Description: Israel outbound travel to the Island of Ireland. High level facts.

Download: Growing the Car Touring Market Description: Profiles the car user market, identifying the island of Ireland's best prospects and setting out what Tourism Ireland is doing to promote to this important segment.

Download: Summer 2007 Access Insight Description: Direct air access into the island of Ireland is at an all-time high this summer.

Download: The Aging Consumer Description: Understand how aging populations will radically alter our marketplaces in the decades ahead – and what this means for our tourism industry.

Download: Winter 2007 Access Insight Description: Winter 2007 Access Insight

Download: Access to the island winter 2006 Description: Details of direct access to the island of Ireland during Winter 2006/2007

Download: China - Market Insight 2007 Description: Market profile and high level statistics on the outbound travel from China to Ireland

Download: Image of the island of Ireland 2005 Description: Explores the image of the island of Ireland, how it has changed and the key appeals in each of the markets in which we operate. The insight examines how Tourism Ireland is proactively evolving the image and how the tourism industry can assist.

Download: India - Market Insight 2007 Description: Market profile and high level statistics on the outbound travel from India to Ireland

Download: Japan - Market Insight 2007 Description: Market profile and high level stattistics on the outbound travel from Japan to Ireland

Download: The Gulf Countries - Market Insight 2007 Description: Market profile and high level statistics on the outbound travel from the Gulf Countries to Ireland

Download: South Africa - Market Insight 2007 Description: Market profile and high level statistics on the outbound travel from South Africa to Ireland

Download: British - Market Insights Description: British visitors spent over 23 million nights on the Island of Ireland 2005. This report provides quick facts on the British Market.