Market Reviews

Restoring Tourism Growth from the British Market, ‘North America: Land of Opportunity’ -An Action plan for growing Tourism from the North American Market, and New and Developing Markets Review are strategic documents recently published by Tourism Ireland.  They aim to give an insight into these changing markets, consumers and target segments which will be of interest to anyone wishing to increase their tourism business overseas.

Download: Restoring Growth from the British Market Description: Summaries the action plan for Tourism and the Tourism Industry to address the lack of growth from the British market that the island experienced in 2004.

Download: 'North America: Land of Opportunities.' An Action plan for growing Tourism from the North American Market Description: This summary report presents the findings of the Review of the North American market commissioned by Tourism Ireland and conducted by TTC with assistance from tourism industry partners on the island of Ireland and in North America .

Download: NDM - Market Review Description: market review for the New and Developing Market