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Market Reviews

These strategic documents published by Tourism Ireland aim to give an insight into the changing markets, consumers and target segments and will be of interest to anyone wishing to increase their tourism business overseas.


Download: Strategy to Grow Tourism from Germany 2010- 2013 Description: 20 page review

Download: 'North America: Land of Opportunities.' An Action plan for growing Tourism from the North American Market Description: This summary report presents the findings of the Review of the North American market commissioned by Tourism Ireland and conducted by TTC with assistance from tourism industry partners on the island of Ireland and in North America .

Download: NDM - Market Review Description: market review for the New and Developing Market

 

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Beresford House, 2 Beresford Road, Coleraine, Northern Ireland, BT52 1GE. T: +44 2870 359200 F: +44 2870 326932 E: corporate.coleraine@tourismireland.com

5th Floor, Bishop's Square Redmond's Hill, Dublin 2, Ireland T: +353 1 476 3400 F: +353 1 476 3666 E: corporate.dublin@tourismireland.com

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