Tourism Ireland publishes a Visitors Facts and Figures document every year. These publications give an overview of tourism to the island; the number of tourists from specific markets, who they are, where they go and what they spend.
These Market Profiles summarise tourism trends amongst holidaymakers to the island of Ireland. They also contain valuable consumer insights and details on Tourism Ireland marketing activities in each market.
Tourism Ireland's Corporate Plan sets out our objectives and targets for a three year period.
These plans present a summary of our objectives, challenges, strategy and the associated targets and resources required. They have been developed to meet the requirements of the North South Ministerial Council, our two sponsoring departments, the Department of Enterprise, Trade and Investment in Northern Ireland, the Department of Arts, Sport and Tourism in the South and the Finance Departments of both jurisdictions regarding corporate planning and Tourism Ireland.
This plan sets out our priorities for marketing the island of Ireland overseas each year, on a market-by-market basis, and has been developed as part of a three year strategy.
Tourism Ireland's Annual Report gives an overview of the performance of overseas tourism to the island of Ireland and our marketing and support activity each year. It reviews Tourism Ireland's activity at home and overseas and also reflects on the global context in which we operate.
Our series of Marketing Insights provides information on markets, consumers and target segments which will be of interest to anyone wishing to increase their tourism business overseas.
Restoring Tourism Growth from the British Market, ‘North America: Land of Opportunity’ -An Action plan for growing Tourism from the North American Market, and New and Developing Markets Review are strategic documents recently published by Tourism Ireland. They aim to give an insight into these changing markets, consumers and target segments which will be of interest to anyone wishing to increase their tourism business overseas.
