Tourism agencies - who does what?
Tourism Ireland, Fáilte Ireland and the Northern Ireland Tourist Board work together in strategic partnership. Each agency has a distinct role and remit, and each complements the work of the other to expand Ireland’s valuable tourism market.
Tourism Ireland: We are the agency responsible for marketing the island of Ireland as a holiday destination overseas. We devise and implement world-class marketing programmes and provide industry partners with opportunities to market their own products and services alongside us overseas. In addition, we are a source of information on overseas market trends and consumer needs, which we make available to the Tourist Boards, Fáilte Ireland and the Northern Ireland Tourist Board with whom we work in strategic partnership, and to other industry partners.
Fáilte Ireland, the National Tourism Development Authority was established to guide and promote tourism as a leading indigenous component of the Irish economy. The organisation provides strategic and practical support to develop and sustain Ireland as a high quality and competitive tourist destination. Fáilte Ireland works in strategic partnership with tourism interests to support the industry in its efforts to be more competitive and more profitable and to help individual enterprises to enhance their performance.
The Northern Ireland Tourist Board is the strategic leader for tourism in Northern Ireland and works in partnership with stakeholders to market Northern Ireland within the island of Ireland and improve the visitor experience. It also identifies where the best prospects exist to deliver world class excellence, and develops programmes to assist the tourism industry to reach its potential.