Press Releases

‘Discover Ireland’s Wonderful West’ Launched in New York (06 May 2008)
Special €3m marketing campaign for Shannon Airport Catchment Area

 
TOURISM IRELAND GREAT BRITAIN LAUNCHES CAR VISITORS GUIDE (28 Apr 2008)
Discover the long and winding roads of Ireland

 
CONNEMARA DAZZLES AT PARIS PREMIÈRE (23 Apr 2008)
A major new film shot on location in Connemara, entitled Deux Jours à Tuer (Two Days to Kill) premiered on Monday in Paris.

 
Tourism Ireland launches new Business Tourism Strategy in US (25 Mar 2008)
Tourism Ireland is launching a comprehensive new strategy to boost valuable Business Tourism from the US market over the next three years, 2008-2010.

 
€37 million Promotion of Ireland Underway as World Spotlight on Ireland for St Patrick’s Week (10 Mar 2008)
A massive €37 million six-month campaign is underway overseas to promote the island of Ireland as a tourist destination, as the spotlight focuses on Ireland for St Patrick’s celebrations around the world.

 
£25 million Promotion of Island of Ireland Underway as World Spotlight on Ireland for St Patrick’s Week (10 Mar 2008)
A massive £25 million six-month campaign is underway overseas to promote the island of Ireland as a tourist destination, as the spotlight focuses on Ireland for St Patrick’s celebrations around the world. 

 
TOURISM IRELAND HOSTS WORLD’S FIRST VIRTUAL ST PATRICK’S DAY PARADE (08 Mar 2008)
Tourism Ireland will host the world’s first virtual St Patrick’s Day parade on Sunday 16th March, in the internet-based, virtual world of Second Life.  The virtual parade will include 20 Irish and Celtic themed floats and will be the highlight of a three-day Discover Ireland Festival in Second Life, sponsored by Tourism Ireland.

 
€3M ‘Discover Ireland’s Wonderful West’ campaign launched (22 Feb 2008)
Details of a special €3m overseas marketing plan for the Shannon Airport Catchment Area, designed to address the challenges to the region post Open Skies, were announced in Limerick today.

 
New Tourism Ireland Board Addresses Challenging Year Ahead (22 Jan 2008)
First Meeting of year Convenes in Coleraine

 
South Africa Trade Mission (15 Jan 2008)
Taoiseach Leads Major Tourism Drive in South Africa, Important developing market for Irish tourism