Corporate Services and Policy Division
The Northern Ireland and Access Development department focuses on achieving additional growth for Northern Ireland to assist it in realising its tourism potential. Tourism Ireland ensures that Northern Ireland is prominently represented in its global destination marketing campaigns and, in addition, it also engages in specific,tactical marketing for Northern Ireland in key markets. The department also works to capitalise on access opportunities which arise in markets overseas and engages in cooperative marketing activity with carriers to boost demand for new and existing air and sea access services to the island of Ireland.
The Regional Marketing department works to achieve a better spread of tourism business across theRegions of the South by undertaking specific, additional marketing activity for Ireland East, Ireland South and Ireland West. Campaigns highlight the attractions of the Region, ease of access by sea and air, and present good value packages from the local industry. This activity complements and overarches Tourism Ireland’s existing regionality programme, which also includes access development, support for the car touring sector and themed cross-regional touring routes.
The Corporate & Industry Communications department implements an island-wide programme of stakeholder communications to underpin understanding of Tourism Ireland’s role in, and contribution to, tourism. Activity includes proactive two-way communications and consultation with industry partners across the island of Ireland and, through the Tourism Marketing Partnership, in key markets overseas. An extensive programme of media relations is implemented in Northern Ireland and the South, and e-zine updates and Contact magazine are published regularly. Liaison with sponsor departments and other agencies is also ongoing.
The Finance department monitors and tracks financial and management information and provides support to all of Tourism Ireland’s market and island of Ireland-based offices. It operates payroll and an accounts payable function across all the markets. It deals with all aspects of financial management and statutory reporting. It also oversees the implementation of the Corporate Governance programme including internal audit, and operates under the guidelines set out in the organisation’s Financial Memorandum.
The Human Resources department is responsible for strategic and operational HR management across all markets and teams in Coleraine and Dublin. This incorporates recruitment, organisation and employee development, performance measurement and management and the provision of support mechanisms for Tourism Ireland’s 156 staff around the world. Tourism Ireland received a “Best Company to work for in Ireland” award in 2006, in both the Ireland and European competitions, in respect of its head offices in Dublin and Coleraine.
