Brand Development and Markets Division
The Marketing Communications department manages the development, implementation and evaluation of the Tourism Brand Ireland communications programme including Tourism Ireland’s global advertising campaigns in order to promote the island of Ireland as a compelling tourist destination around the world. The Dublin-based team is responsible for Brand Communications including advertising in the markets, overseas publicity, brand management, merchandising and brand photography.
The division also includes Marketing operations in over 22 locations across the world – in Great Britain, in Mainland Europe, in North America, in New & Developing Markets.
