Tyrone Family to Star in Online Promotional Film

15 Mar 2010

The Donaghy family from County Tyrone will be doing their bit for tourism this year, by presenting a short film on the ‘hidden gems’ of Co Tyrone on Tourism Ireland’s website.  Filming took place last week at various locations around the county.

This film with John Donaghy and daughters Elaine and Caroline is one of a series of short online travelogues being shot this spring by Tourism Ireland, which will be viewed by hundreds of thousands of potential holidaymakers around the world.  The films will show off the characters and places around Northern Ireland and the island of Ireland that holidaymakers should meet and see.

In the film, the Donaghys take the viewer on a journey around Co Tyrone – highlighting the history and heritage of the county, as well as the huge variety of things to see and do here.  They begin their journey in Barnscourt, Newtownstewart where they try their hands at husky sledding and from there move on to the Ulster American Folk Park where they point out their favourite attractions.  John’s culinary skills are put to the test when the family has an opportunity to cook up a feast of traditional food with Norah Brown from Grange Lodge and then it’s time for some entertainment as they enjoy a traditional music and dancing session in Tomney’s Bar in the Moy. 

A similar suite of films created by Tourism Ireland last year has already been viewed by over half a million potential visitors around the world.  The films have been translated into five European languages and posted on Yahoo!, YouTube, Facebook, WAYN and on Tourism Ireland’s suite of 41 websites, discoverireland.com.

Brian Twomey, Tourism Ireland’s Head of Marketing Communications, said: “This was a new approach for us in 2009 to engage potential holidaymakers around the world with the kind of real experience that a holiday here offers them.  It was a unique promotional tool and a first, as no other national tourist board had done this before.  It researched strongly and because the initiative worked so well for us last year, we are doing it all again in 2010.

“Allowing local characters like the Donaghy family to showcase their favourite places gives a great feeling of authenticity for potential visitors, as well as providing them with that ‘inside track’ on great things to do and experience in Tyrone.  It is their sheer passion for their locality that makes these films resonate so well with potential visitors.”

The films will be launched later this month, in time for the busy promotional period overseas, and may be viewed on www.discoverireland.com/go

                                                                                                                                                         John Donaghy with daughters Elaine Donaghy and Caroline Slane – stars of Tourism Ireland’s online film featuring County Tyrone and the city of Armagh pictured recently during a break from filming at the Beaghmore Stones, near Cookstown.


Further information:
Elaine Moore/Clair Balmer, Tourism Ireland 
tel: 028 7035 9260  mob:  07766 527719
email:  colerainepr@tourismireland.com


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