Tourism Ireland Sees +34% Increase in Web Visits By Overseas Tourists

11 Apr 2010

Tourism Ireland’s suite of international websites experienced a record 13+ million visits in 2009 – an increase of +34% on 2008 figures.

New figures released by Tourism Ireland show that visits to discoverireland.com websites and microsites last year surpassed 13 million, a +34% increase in the organisation’s web activity over 2008.

Brian Harte, Tourism Ireland’s Head of eMarketing, said: “Tourism Ireland has increased its digital marketing activity across the world and we now invest approximately 27% of our total marketing budget online.  We are also continually enhancing our website to increase its effectiveness in marketing the island of Ireland as a premier holiday destination and as a platform to help our industry partners ‘close the sale’.

“While the global economic downturn has certainly impacted on Irish tourism, this record number of visits is most encouraging and illustrates a continued strong interest in the island of Ireland, despite the challenging environment”, said Brian Harte.

With 41 different websites, discoverireland.com provides information to potential holidaymakers around the world in 19 different languages, covering every continent.  It features information mined from a database of approximately 30,000 tourism products including accommodation, festivals, activities, attractions and events.  Information is updated on a daily basis, ensuring it is an extremely dynamic and comprehensive source of information for overseas tourists.

Some facts about discoverireland.com in 2009:
• ‘Things to See and Do’ was the most viewed section of discoverireland.com.
• The German site performed particularly well, experiencing growth of +49%. Tourism Ireland’s recent review of the German market has shown that it represents a strong growth opportunity for tourism to the island of Ireland.
• Returning visitors increased particularly in December, mainly due to online Advent Calendar campaigns undertaken by Tourism Ireland across Mainland Europe.

-Ends-

Further information:
Sinéad Grace, Tourism Ireland  tel: 01 476 3493/ 087 685 9027
                                                          email:  sgrace@tourismireland.com

 

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