Tourism Ireland Scores A Hat Trick at Travel Marketing Awards in London

22 Mar 2010

Tourism Ireland scored a hat trick when it scooped three awards at the prestigious CIMTIG Awards (Chartered Institute of Marketing Travel Industry Group Awards) in London last week.

Beating off tough competition, Tourism Ireland won awards in the following categories:
- Best online advertising campaign - Go Where Ireland Takes You
- Best Radio campaign - Choose Your Own Adventure
- Best use of Direct Marketing (multi-media)  - Spring breaks 2009 

In addition, Tourism Ireland was runner-up in the Best Press Campaign category for its Go Where Ireland Takes You brand campaign.

Tourism Ireland’s global advertising campaign, Go Where Ireland Takes You, will reach up to 200 million consumers this year.  The innovative campaign centres around engagement, spontaneity and fun and at the same time showcases the huge variety of things to see and do while holidaying on the island of Ireland. 

Accepting the award, Vera Stedman, Tourism Ireland’s Head of Marketing in GB, said: “We are delighted that our marketing campaigns have been singled out for this recognition by CIMTIG.  To be short-listed and indeed to win against such tough competition is fantastic and a reflection of the great quality of work produced.

“Tourism Ireland is constantly looking at innovative and engaging ways of reaching potential holidaymakers and to help our tourism product to stand out from other destinations in a very crowded marketplace.  Our campaigns have been designed to convey a sense of fun and spontaneity and to instil the message – there is more to the island of Ireland than just what can be found in a guidebook – some of the most wonderful things can only be stumbled on by chance!”

The CIMTIG awards are awarded annually.  They recognise marketing excellence and showcase the most innovative work in tourism and travel and are judged by a panel of 24 of the ‘leading lights’ in the travel, creative and marketing industries – including John McEwan, Chairman of ABTA (Association of British Travel Agents); Tracey Cheffey, Creative Director of Yahoo!; and Alex Gisbert, Director of Expedia.


Celebrating their triple win, at the prestigious CIMTIG Awards, is the Tourism Ireland team in London with Minister of State John Curran TD.


Further information:
Sinéad Grace, Tourism Ireland  tel: 01 476 3490/ 087 685 9027


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