Members of the board of Tourism Ireland met local representatives of the tourism industry recently, prior to their latest meeting which was held in Armagh.
Speaking before the meeting, Hugh Friel, Chairman of Tourism Ireland, said:
“We are delighted to be visiting the city of Armagh for our board meeting and to have this opportunity to meet with representatives of the tourism industry here.
“Tourism Ireland’s biggest ever promotional programme of activities to showcase Northern Ireland and the island of Ireland around the world, in the run-up to and during St Patrick’s Day, is now in full swing. Value is a key message for the hugely competitive markets in which we operate and we are emphasising the good value that Northern Ireland offers as a sterling economy. Festivals and events, such as the St Patrick’s Festival this month in Armagh, are particularly important in helping to secure ‘stand out’ and differentiate ourselves in a very crowded marketplace.
Hugh Friel continued: “2010 is all about ‘closing the sale’. We’re making it easier for the Northern Ireland tourism industry to join us in promoting overseas, helping us to highlight the uniqueness of a holiday in Northern Ireland including the diversity of our culture and heritage and the friendliness of our people.”
Pictured before the Tourism Ireland board meeting in the City Hotel, Armagh recently is Hugh Friel, Chairman of Tourism Ireland (front row centre) with board members and guests including Felix Mooney, Armagh City Hotel (front row third from left); John Briggs, Chief Executive of Armagh District Council (back left); Dr Tom Mason, Armagh Planetarium (back row 2nd left); and Tom Hanney and Mary Bunting of the North/South Ministerial Council (front left) based in Armagh.
For further press information contact:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mobile: 077 6652 7719