New Zealand’s popular morning television programme Breakfast, which airs on national station TVNZ, broadcast live from Cork to over 200,000 viewers across New Zealand ¬– courtesy of Tourism Ireland, the organisation responsible for marketing the island of Ireland overseas, in conjunction with Fáilte Ireland.
Effervescent New Zealand media personality and chef Annabelle White is travelling around Ireland this week and will broadcast six ten-minute segments, from different parts of the island, live on the Breakfast show during the week.
Annabelle headed to Páirc Uí Chaoimh before the Cork-Kerry kick-off, where she met with Cork hurlers Patrick Horgan and Tony Murphy, who gave her a short lesson in hurling techniques – but with a frying pan rather than a hurley! She was also in Kinsale cooking seafood with Martin Shanahan in his Fishy Fishy restaurant and travelled on to Blarney to kiss the Blarney Stone!
Darragh Walsh, Tourism Ireland New Zealand, said: “This is a fun and different way to showcase Cork to a wide audience of potential holidaymakers around New Zealand – what makes this part of Ireland unique and special, its cheerful and friendly character and the wide variety of great things to see and do here. Exposure on popular TV programmes like this helps us to raise awareness of Cork and the island of Ireland in New Zealand and will help us grow visitor numbers from this market.”
Cork hurler Tony Murphy prepares New Zealand media personality and chef Annabelle White for a lesson in the art of hurling at Páirc Uí Chaoimh.
For further press information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.5 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.5 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.