Fourteen top US travel agents enjoyed a three-day fact-finding visit in Northern Ireland last week. Carefully selected and invited here by Tourism Ireland in North America, their itinerary was put together by the Northern Ireland Tourist Board.
The travel agents – all members of top-producing US companies including names like Blue World Travel, Budget Vacations, Halcyon Cruises and Adventures Inc – had an opportunity to overnight in Belfast before travelling northwards to enjoy a tour of the historic Walls of Derry, the Giant’s Causeway and the Old Bushmills Distillery. The group then made its way to Fermanagh where they toured the Belleek Pottery Factory and were guided through the National Trust’s Florence Court House.
Alison Metcalfe, Tourism Ireland’s Vice-President of Marketing in the United States, said: “We are delighted so many travel agents took time out of their busy schedules to visit Northern Ireland. For many, it was their first time here and they were extremely impressed by our wonderful scenery, the wealth of cultural and historic attractions, as well as by the hospitality and friendliness of the people they met. Familiarisation visits such as these are extremely important as they help the travel agents to know exactly what we have to offer potential American holidaymakers; the aim is that when they return to the US they are better equipped to advise their clients on future travel plans and trip bookings.
“Tourism Ireland has an extensive promotional programme under way right now in North America, highlighting Northern Ireland as a fantastic holiday destination. It is absolutely essential that we convey the message that there has never been a better time for Americans to visit Northern Ireland.”
American travel agents pictured at Belleek Pottery Factory, Co Fermanagh with Belleek tour guide Collette Green and Tom Heneghan, Tourism Ireland (back left).
For further press information:
Elaine Moore / Clair Balmer, Tourism Ireland
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