Tipperary Man to Star in Online Promotional Film

15 Mar 2010

Tipperary man Michael Moroney will be doing his bit for tourism this year, by presenting a short film on the ‘hidden gems’ of Co Tipperary on Tourism Ireland’s website.  Filming took place last week at various locations around the county.

This film with Michael is one of a series of short online travelogues being shot this spring by Tourism Ireland, which will be viewed by hundreds of thousands of potential holidaymakers around the world.  The films will show off the characters and places around the island of Ireland that holidaymakers should meet and see. 

In the film, Michael takes the viewer on a journey around Co Tipperary – highlighting the history and heritage of the county, as well as the huge variety of things to see and do here.  He begins his journey in the Glen of Aherlow and shows off one of his favourite walking routes, the Dolmen Loop on Slievenamuck, pointing out the giant conifer which is the tallest tree in Aherlow!  Then it is on to the Rock of Cashel, Cahir Castle and the Swiss Cottage near Cahir.  He highlights the importance of Gaelic games in the county, taking in a hurling match in Lisfernane.  He stops off to chat with a hurley maker in Cahir and also brings the viewer to Hayes Hotel in Thurles, where the GAA was founded.

A similar suite of films created by Tourism Ireland last year has already been viewed by over half a million potential visitors around the world.  The films have been translated into five European languages and posted on Yahoo!, YouTube, Facebook, WAYN and on Tourism Ireland’s suite of 41 websites, discoverireland.com. 

Brian Twomey, Tourism Ireland’s Head of Marketing Communications, said: “This was a new approach for us in 2009 to engage potential holidaymakers around the world with the kind of real experience that a holiday here offers them.  It was a unique promotional tool and a first, as no other national tourist board had done this before.  It researched strongly and because the initiative worked so well for us last year, we are doing it all again in 2010. 

“Allowing local characters like Michael to showcase their favourite places gives a great feeling of authenticity for potential visitors, as well as providing them with that ‘inside track’ on great things to do and experience in Tipperary.  It is their sheer passion for their locality that makes these films resonate so well with potential visitors.”

The films will be launched later this month, in time for the busy promotional period overseas around St Patrick’s Day, and may be viewed on www.discoverireland.com/go

                                                                                                                 Michael Moroney – star of Tourism Ireland’s online film in Tipperary (second from right) with Mark Wooderson, director/cameraman; Melanie Darlaston, executive producer; Brian Twomey, Tourism Ireland; and Gavin Cullen, production manager.


Further information:
Sinéad Grace, Tourism Ireland  tel: 01 476 3493/ 087 685 9027
                                                          email:  sgrace@tourismireland.com


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