Taking a Swing for Golf in Britain

19 May 2010

Nine golf tourism partners joined Tourism Ireland in GB this week at a brand new golf show, Golf Live, which took place at Stoke Park in Buckinghamshire.  Over 11,000 British golf fans visited the show which provided an excellent platform to spread the good news about the world-class golf product on offer here.

In an effort to boost the number of British golf visitors, Tourism Ireland has a busy promotional programme in place this year.  A new ‘value golf’ blitz is under way right now, using the headline ‘Golf in Ireland - Time to Play’.  The promotion is highlighting special green fees at various clubs around the island of Ireland, good value golf tour operator packages and special multi-golf club passes.  It includes a major marketing campaign with some of Britain’s top golf tour operators, as well as ‘Ireland Days’ promotions at top driving ranges in the greater London area.  It also incorporates advertising and radio promotions, driving consumers and potential golf holidaymakers to a new golf offers section on the discoverireland.com website.

David Boyce, Tourism Ireland’s Head of Business & Sports Tourism, said: “The Golf Live event this week was an excellent opportunity for Tourism Ireland and our golf tourism partners to showcase our superb golf product.  Great Britain is a very important market for golf, and for tourism to the island of Ireland in general, and we in Tourism Ireland are pulling out all the stops to win business and to keep the island of Ireland ‘top of mind’ with the GB consumer this year. 

“The Solheim Cup takes place in Killeen Castle in Co Meath next year and Tourism Ireland will be exploiting all potential promotional opportunities in GB and other important golf markets overseas, to capitalise on the potential of this prestigious sporting event.  The Solheim Cup is a great opportunity to put Ireland in the spotlight, highlighting the island as a top golf destination.”

Tourism Ireland and Irish golf partners will also participate at the BMW PGA Championship at Wentworth later this week and at the Ricoh Women’s British Open at Royal Birkdale in August.


Pictured on the Tourism Ireland stand at the Golf Live event are (l-r) Michael Dolan, Golf in the Heart of Ireland; John McLaughlin, North & West Coast Links; Paddy O’Looney, SWING; David Boyce, Tourism Ireland; golf commentator Shane O’Donoghue; Áine Mangan, Carton House; Grahame Howatson and Sally Jenkins, Stena Line; Marie Collins, Doonbeg Golf Club; Simon Tormey, Golf in the Heart of Ireland; and Stacey Williams, IGTOA (Irish Golf Tour Operators Association).


Further information:
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
                                                        e: sgrace@tourismireland.com 

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.7 billion. 
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent.  In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.


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