The Sydney Opera House kicked off the St Patrick’s Day ‘greening’ of iconic buildings and attractions around the world, as the sun set over Sydney Harbour and the building turned green for the first time in honour of St Patrick’s Day. The ‘green’ wave continued around the world as the London Eye was next to turn green, followed by the Empire State Building in New York and the CN Tower in Toronto. The ‘greening’ initiative was organised by Tourism Ireland as part of its biggest ever global promotional programme of activities to showcase the island of Ireland on St Patrick’s Day around the world.
Niall Gibbons, Chief Executive of Tourism Ireland, said that the response to the greening has been phenomenal – from media and consumers alike around the world. “We are using every opportunity to capitalise on Ireland’s heightened profile during St Patrick’s Week to showcase the uniqueness of a holiday on the island – the diversity of our culture and heritage and the friendliness of our people.
“Tourism Ireland’s €1 million St Patrick’s programme spans Britain, Mainland Europe, North America, Australia as well as new and developing markets such as China, India and South Africa. The message is that there has never been a better time to visit the island of Ireland. The St Patrick’s programme is an integral element of our overall €26 million first-half marketing drive aimed at restoring overseas tourism to growth in 2010”, said Niall Gibbons.
Sinéad Grace, Tourism Ireland
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