As the excitement builds in the run-up to the arrival of the Clipper Round the World Yacht Race in Kinsale and Cork early next month, the crew of Cork joined with Tourism Ireland in New York at the weekend, to help promote the island of Ireland as a top holiday destination.
The Cork team, led by skipper Hannah Jenner, together with Tourism Ireland, invited a number of key American travel trade contacts on board to enjoy a sail around New York Harbour.
Following the success of last year’s Volvo Ocean Race, the Clipper Yacht Race is another excellent marketing platform overseas for Tourism Ireland. Alison Metcalfe, Tourism Ireland’s Vice President of Marketing in the US, said: “The Clipper Yacht Race has provided a great platform to put Kinsale and Cork, and the island of Ireland in general, in the spotlight – showcasing all we have to offer as a versatile and high quality holiday destination to a large audience around the world. The New York stopover provided another opportunity for Tourism Ireland to set out our stall in the all-important US market.”
Hillarie McGuinness (third from right) and Alison Metcalfe, Tourism Ireland (right) and the team of Cork, including skipper Hannah Jenner (second from right), invited key American travel trade contacts to enjoy a sail around New York Harbour.
For further press information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.5 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.5 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.