Ten journalists from major American newspapers and travel and lifestyle magazines – including The New York Times, San Francisco Chronicle and Life after 50 magazine – enjoyed a fact-finding visit to Co Monaghan and the North West last week. Carefully selected and invited here by Tourism Ireland in New York, their itinerary was designed by Fáilte Ireland.
The journalists enjoyed a special guided tour of Castle Leslie with Sir John Leslie himself, and also dined and overnighted there, before travelling on to visit other key attractions in the North West.
Joe Byrne, Tourism Ireland’s Executive Vice-President United States and Canada, said: “We are delighted that so many journalists from these top publications took time out of their busy schedules to visit Monaghan and the North West. There really is no substitute for being able to come and experience what Monaghan has to offer at first-hand. This type of fact-finding visit helps us in Tourism Ireland to spread the good news about Monaghan in the US, as the articles these journalists will write when they return home will be read by hundreds of thousands of potential US holidaymakers.”
North America is a very important market for tourism to the island of Ireland and Tourism Ireland has a range of strong promotional campaigns under way right now, providing compelling reasons to visit and emphasising the convenience and value of a holiday here. The organisation is working more closely with tourism industry partners than ever before, to help ‘close the sale’ with potential holidaymakers. The message for Americans is that there has never been a better time to visit the island of Ireland.
Leading American journalists pictured at Castle Leslie with Sir John Leslie (centre), Bernard McMullan, Tourism Ireland (second from left) and Ellen Redmond, Fáilte Ireland (second from right).
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.5 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.5 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.