Sligo Native to Star in Online Promotional Film

01 Mar 2010

Sligo native Mairéad Clancy will be doing her bit for tourism this year, by presenting a short film on the ‘hidden gems’ of Sligo on Tourism Ireland’s website.  Filming took place last week at various locations in and around Sligo.

This Sligo film with Mairéad is one of a series of short online travelogues being shot this spring by Tourism Ireland, which will be viewed by hundreds of thousands of potential holidaymakers around the world.  The films will show off the characters and places around the island of Ireland that holidaymakers should meet and see. 

In the Sligo film, Mairéad takes the viewer on a journey around the area – highlighting the spectacular scenery and beautiful coastline, as well as the huge variety of things to see and do in this part of Ireland.  As well as showing off the excellent surfing at Strandhill, she visits Voya Seaweed Baths and the Benbulben Pottery Studio.  Filming also includes a stop at Carrowmore megalithic cemetery and at Yeats’s grave at Drumcliffe, as well as a visit to Queen Maeve’s Tomb on Knocknarea.  Mairéad also enjoys a boat trip from Rosses Point around Inishmurray and an evening of traditional music at Shoot The Crows.

A similar suite of films created by Tourism Ireland last year has already been viewed by over half a million potential visitors around the world.  The films have been translated into five European languages and posted on Yahoo!, YouTube, Facebook, WAYN and on Tourism Ireland’s suite of 41 websites, 

Brian Twomey, Tourism Ireland’s Head of Marketing Communications, said: “This was a new approach for us in 2009 to engage potential holidaymakers around the world with the kind of real experience that a holiday here offers them.  It was a unique promotional tool and a first, as no other national tourist board had done this before.  It researched strongly and because the initiative worked so well for us last year, we are doing it all again in 2010. 

“Allowing local characters like Mairéad to showcase their favourite places gives a great feeling of authenticity for potential visitors, as well as providing them with that ‘inside track’ on great things to do and experience in Sligo.  It is their sheer passion for their locality that makes these films resonate so well with potential visitors.”

The films will be launched later this month, in time for the busy promotional period overseas around St Patrick’s Day, and may be viewed on

                                                                                                                 Mairéad Clancy from Sligo (second from left) with Brian Twomey, Tourism Ireland’s Head of Marketing Communications, and camera crew during shooting of a short film on the ‘hidden gems’ of Sligo.


Further information:
Sinéad Grace, Tourism Ireland 

tel: 01 476 3493/ 087 685 9027    email:


Who's Who

Search for Tourism Ireland Contacts