A group of influential lifestyle and garden journalists from Germany visited West Cork last week. Invited here by Tourism Ireland in Frankfurt, one of the highlights of their fact-finding visit was a trip to the world-renowned gardens on Garnish Island, which this year celebrate their 100th anniversary.
The group’s itinerary, which was designed by Fáilte Ireland, also included Lisellan Gardens near Clonakilty, Kilravock Gardens near Durrus as well as Bantry House and Gardens. They overnighted in the Gougane Barra Hotel.
Barbara Wood, Tourism Ireland Germany, said: “There is no substitute for being able to come here and experience what West Cork and Ireland have to offer at first-hand. The group was hugely impressed by the spectacular gardens they visited, the wonderful scenery in this part of Ireland and the friendliness of the people. Fact-finding visits like this ensure that influential journalists get to experience West Cork and the high quality of the garden product on offer throughout the island of Ireland. The articles these influential journalists will write will be read by thousands of potential German holidaymakers.”
Germany is the world’s largest outbound travel market and the third largest source of visitors for the island of Ireland. Tourism Ireland has increased its investment in the German market this year. Promotional activity includes a national TV advertising campaign for the first time ever and a significantly expanded publicity programme which highlights Ireland as the island of ‘unique character and characters’.
German lifestyle and garden journalists visit Garnish Island, with Judith von Rauchhaupt, Tourism Ireland Germany (centre).
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.7 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.