Irish celebrity Ronan Keating is getting behind a major promotional drive to attract British visitors in 2010. Ronan, who fronts a new two-hour Sunday afternoon radio programme on top GB commercial station Magic 105.4, is working with Tourism Ireland to promote holidays here to Magic’s 3 million listeners in Greater London and across Britain.
From today (Sunday, 10th January),”Ronan Keating on Magic 105.4” will be presented in association with Tourism Ireland. Quirky holiday ideas, travel information and competitions for holiday prizes will be promoted alongside Ronan’s favourite music and chat, both on air and on the station’s website. The promotion will run for over three months as part of Tourism Ireland marketing programme to rebuild growth from Great Britain and generate a +3% increase in tourism from overseas this year.
“As you know, I have a great love of Ireland and I am delighted to do my bit to promote our wonderful island. I am looking forward to telling listeners why it holds such a special place in my heart and what makes it so different. There's a warm welcome waiting for everyone," said Ronan.
Commenting on the initiative, Lawrence Bate, Tourism Ireland’s Head of GB, said: “Ronan Keating is a terrific ambassador for the island of Ireland. We are delighted that he is allowing us to harness his immense popularity in Britain to promote holidays on the island of Ireland. In his new role as presenter with Magic 105.4, Ronan can reach potential visitors with credibility and charm. Radio is a very powerful medium for getting across the message that there are great holiday experiences on the island of Ireland - great value fares to get here, great offers from the industry and great value menus to be found in our cafes and restaurants.”
Getting ready to do his bit for tourism ….Ronan Keating gets in the groove for his new programme on top British radio station Magic 105.4. Over the next three months the programme will promote holidays on the island of Ireland. Tourism Ireland’s Head of GB, Lawrence Bate, looks on.
Margaret O’Reilly, Tourism Ireland tel: 01 476 3490/ 087 979 8510
Sinéad Grace, Tourism Ireland tel: 01 476 3493/ 087 685 9027