Promoting the island of Ireland at Florida Golf Show

08 Feb 2010

A number of golf and tourism operators from around the island of Ireland attended the recent PGA Golf Merchandise Show in Orlando, Florida.  The PGA Show is one of the biggest annual golf shows in the US, attracting over 45,000 golf professionals and around 1,000 golf media. 

Joe Byrne, Tourism Ireland’s Executive Vice President United States & Canada, said: “North America is a very important market for tourism to the island of Ireland.  Despite the anticipated decline in access from North America to the island of Ireland and Europe in general this year, Tourism Ireland will be working closely with our tourism industry partners to deliver a +2% growth in visitors. 

“Our strong promotional campaigns will emphasise the convenience and value of a golf holiday on the island of Ireland.  We will be highlighting great golf deals, to drive home to US consumers the superb range of offers available on courses around the island of Ireland.  The golf market remains a priority for Tourism Ireland in the US and we will mount a significant promotional programme in the run-up to, and during, the Solheim Cup which takes place at Killeen Castle in Co Meath, in 2011. 

                                                                                                                Pictured at the PGA Golf Merchandise Show in Florida are (l-r) Barry McGuiggan, Golf Travel NI; Alison Metcalfe, Tourism Ireland; Justin Farrell, North & West Coast Links; Conor Mallon, Club Professional at Narin & Portnoo Golf Club; Dave Peden, Lough Erne Golf Club; John McLaughlin, North & West Coast Links; Jean McCluskey, Tourism Ireland; Alan Maloney, Mount Falcon Hotel; and Tom Cotter, Slieve Donard Resort & Spa.


Further information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027 Email:


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