Promoting Ireland’s Festivals on lastminute.com

07 Apr 2010

Tourism Ireland in Britain has teamed up with leading online travel agency lastminute.com in a new campaign highlighting ten ‘not-to-be-missed’ festivals and events taking place this year around the island of Ireland.

From golf in Killarney… food in West Cork and Belfast … to opera in Wexford  ... and arts festivals in Belfast, Galway, Kilkenny … as well as the Electric Picnic in Stradbally and motorcycle road racing on the North Antrim Coast….. the campaign is highlighting Ireland as the perfect place to get away from it all this year, with our rich cultural heritage and gastronomic delights sure to appeal to potential GB holidaymakers.

As part of the month-long promotion, Ireland ads are running right now on two influential travel research websites, TripAdvisor and travelsupermarket.com.  These ads then click through to the lastminute promotion – www.lastminute.com/ireland – where potential holidaymakers can book their short break or holiday to the island of Ireland.

 

-ENDS-

Further information:
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
                                                         e: sgrace@tourismireland.com 

 

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