Maximising ‘Lonely Planet’ Accolade for Cork

19 Apr 2010

Tourism Ireland, the organisation responsible for promoting the island of Ireland overseas, has a range of activities under way this year, in all of its overseas markets, to maximise the opportunities presented by the inclusion of Cork in the Lonely Planet “Best in Travel 2010” list of the Top Ten cities to visit this year.

Niall Gibbons, Chief Executive of Tourism Ireland said: “We were delighted to hear of Cork’s inclusion in the Lonely Planet “Best in Travel 2010” list of the Top Ten cities to visit this year.  It is well deserved for Cork and Tourism Ireland is fully capitalising on the opportunities this accolade presents throughout 2010 and beyond.”

Promotional activity highlighting Cork around the globe includes:

• In conjunction with a range of promotions Tourism Ireland is carrying out around the world, Cork city is featuring on the home page of the organisation’s website in many markets during 2010. The global suite of 41 websites – was visited by over 13 million consumers last year. 

• Tourism Ireland is promoting the inclusion of Cork in the “Best in Travel 2010” guide in its ezines to consumers, trade and media around the globe.  Tourism Ireland has over 1.7 million consumers on its global database who have expressed an interest in receiving news updates from Ireland and they have all received news of this positive coverage for Cork. 

• All of the Tourism Ireland publicity teams are featuring the inclusion of Cork in their communications (through press releases, ezines, at local media events etc) with influential travel and lifestyle media worldwide and are ensuring that Cork continues to feature in the itineraries of many of the overseas journalists who are visiting Ireland this year.  They have been pitching the news as a potential theme for a visit to Cork in 2010.  A number of media visits have already taken place and articles about Cork have already appeared in leading newspapers and magazines, such as The Guardian and the Daily Telegraph in GB and in Vanity Fair in Italy.

• Particular emphasis is being placed in the markets from which there is direct access to Cork Airport; and Tourism Ireland is also maximising the benefit of the new Fastnet Swansea to Cork ferry service in GB.

• Tourism Ireland teams around the globe have added Cork’s inclusion in the “Best in Travel 2010” guide into the digital signatures at the end of emails and other online communication, to remind the people with whom they come in contact on a daily basis – including consumers, as well as influential travel trade and media – about this accolade.


Further information:
Sinéad Grace, Tourism Ireland           
t:  01 476 3493/ 087-685 9027


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