Live Broadcast from Athy on ‘Today with Pat Kenny’ Show on St Patrick’s Day

22 Mar 2010

Tourism Ireland arranged a live broadcast from Athy on RTÉ’s Today With Pat Kenny show, last week on St Patrick’s Day.  Reporter Valerie Cox was in Athy to chat about the SHINE TOWN tourism initiative with some local people and to find out why the town was selected for this pilot project.

The SHINE TOWN programme aims to reinvigorate the traditional Irish welcome offered to our overseas visitors and specifically to ensure that tourists visiting Athy have the best possible experience wherever they go in the town.  SHINE stands for S-omeone who is H-appy, I-nterested, N-atural and E-xpert.

Valerie Cox interviewed Elmagh Killeen from Tourism Ireland as well as some of the local people involved with the SHINE project, including farmer Vincent Gorman, Frank Taaffe who is Chairman of Athy’s Heritage Centre, Richard Daly who is principal of Athy College and Jo Coyle of ShopAthy.

Commenting on the initiative, Elmagh Killeen, Tourism, said: “Athy is the pilot town for this project following approaches to Tourism Ireland by a number of people from the town who were aware of our SHINE programme and who were keen to become more involved.  We were impressed by their enthusiasm and commitment and we look forward to working with them during 2010, to make their aspiration a reality and to undertake something that can be replicated in other towns around Ireland.”


Further information:
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027


Who's Who

Search for Tourism Ireland Contacts