A group of influential golf pros from Sweden visited Killeen Castle last weekend, as guests of Tourism Ireland and Fáilte Ireland. The pros – from various golf clubs in Stockholm and the south of Sweden – are important influencers who organise golf breaks and holidays overseas for their members each year.
The Solheim Cup takes place in Killeen Castle in Co Meath next year and Tourism Ireland will be exploiting every potential promotional opportunity in Sweden and other important golf markets overseas, to capitalise on the potential of this prestigious sporting event. It is a great opportunity to put Ireland in the spotlight, highlighting the island as a top golf destination.
Steven Roberts, Tourism Ireland’s Manager in the Nordic Region, said: “With over 600,000 registered golfers, the Swedish golf market remains a priority for Tourism Ireland. The visit by these golf pros was a wonderful opportunity for us to showcase Killeen Castle and the fantastic golf product on offer here to these important influencers. It will help raise their awareness of our world-class golf and the excellent value green fees on offer here; the aim is that when they return to Sweden they are better equipped to advise the members in their golf clubs on future golf breaks and holidays to the island of Ireland.”
Swedish golf pros prepare to tee off at Killeen Castle, Co Meath.
For further press information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.5 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.5 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.