A group of influential journalists from some of Australia’s major newspapers and travel and lifestyle magazines – including The West Australian, The Sunday Mail and Australian House & Garden – visited Co Clare and the Shannon Region earlier this week. Carefully selected and invited here by Tourism Ireland in Sydney, their itinerary was put together by Fáilte Ireland in conjunction with Shannon Development.
The journalists visited the Burren Centre in Kilfenora and joined Tony Kirby, of Heart of Burren Walks, for a guided walking tour of the Burren. Afterwards, they stopped off at O’Loclainn’s Whiskey Bar in Ballyvaughan. Their itinerary also included a visit to the spectacular Cliffs of Moher. The group overnighted at Dromoland Castle and at Gregans Castle Hotel near Ballyvaughan.
Orla Saul, Tourism Ireland Australia, said: “Tourism Ireland is delighted to welcome this media group to Co Clare and the Shannon Region. We believe that it is extremely important for influential journalists such as these to experience for themselves the world-class tourism product on offer here, so that they can write with enthusiasm when they return home and entice more Australians to come and holiday here.”
Australia is a key market for tourism to the island of Ireland and Tourism Ireland has a very strong and comprehensive promotional programme under way in the market for 2010.
Top Australian journalists at the Burren Centre in Kilfenora with Tony Kirby, Heart of Burren Walks (front row, second from right) and Donna Campbell, Tourism Ireland Australia (front row, centre).
For further press information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.5 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.5 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.