Leading American Business Tourism decision-makers visited Kerry last week. The group, which included top Incentive Buyers and Corporate Meeting and Conference Planners, was carefully selected and invited here by Tourism Ireland in conjunction with Ovation (destination management company). Business Tourism is the most lucrative form of tourism, offering significant economic benefits.
The group was here to experience what Kerry and the south-west have to offer and to sample some of our superb attractions and scenery like the Muckross Traditional Farms and the Gap of Dunloe. They also visited top hotels, including the Killarney Park, Killarney Plaza and the Europe Hotel and Resort. Earlier in the week, they visited The Convention Centre Dublin (The CCD), due to open later this year.
Tourism Ireland is stepping up its efforts to grow Business Tourism from its key markets around the globe in 2010. A programme of high profile Business Tourism events, promotions and sales blitzes is under way, highlighting ease of access, the great facilities and good value rates available for meetings and conferences here and getting the south-west and the island of Ireland known for excellence in business support. The programme is also capitalising on the excitement surrounding the opening of The Convention Centre Dublin and the new Aviva Stadium at Lansdowne Road, which will have spin-off benefits for the entire island. Tourism Ireland is also showcasing the great experiences Business Tourism delegates can enjoy in Kerry on the sidelines of their conference or meeting, interacting with locals and savouring aspects of our unique culture and heritage – like a visit to the Muckross Traditional Farms.
Joe Byrne, Tourism Ireland’s Executive Vice President United States and Canada, said: “We are delighted that so many of these key Business Tourism buyers have taken the time to come to Kerry and the south-west, to see what we have to offer at first-hand. Business Tourism is an extremely important, high yield sector and Tourism Ireland is working hard to promote the island of Ireland as a premier Business Tourism destination. The superb meetings and incentive facilities on offer here, coupled with the distinctive cultural experience, mean the island of Ireland is now an even more viable and attractive destination for the US Business Tourism market than ever before.”
Top American Business Tourism decision-makers at the Muckross Traditional Farms near Killarney with Maeve O’Connor, Ovation (front row, second from left) and Marie McKown, Tourism Ireland (front row, right).
Sinéad Grace, Tourism Ireland, tel: 01 476 3493/ 087 685 9027