A group of leading British tour operators enjoyed a visit to Kinsale and West Cork this week, prior to attending a B2B workshop in Killarney. Carefully selected and invited here by Tourism Ireland in London, their itinerary was designed by Fáilte Ireland.
While here, the group enjoyed a walking tour of Kinsale with local historian Dermot Ryan and had lunch at the Trident Hotel. They continued to Durrus for an introduction to the best of Irish baking at The Good Things Café. The group also visited Bantry where they enjoyed a trad session in a local pub and overnighted at the Maritime Hotel. The following day, they took the ferry from Glengarriff to view the gardens of Garnish Island and later, they enjoyed a guided walk of the spectacular Lighthouse Loop on the Sheep’s Head peninsula.
Lawrence Bate, Tourism Ireland’s Head of GB, said: “Tourism Ireland is delighted to welcome this influential group of tour operators to Kinsale and West Cork. For many, it was their first time in Co Cork and they were extremely impressed by the spectacular scenery in this part of Ireland, the wealth of things to see and do, as well as by the friendliness of the people they met.
“Great Britain is the largest and most important market for tourism to the island of Ireland. A key element of Tourism Ireland’s strategy this year is to re-engage and re-energise the travel trade in Great Britain, by re-establishing the island of Ireland as a ‘stand-out’ destination with key trade buyers. We are targeting traditional tour operators, coach operators and group organisers, as well as ‘new’ online intermediaries, to ensure we capitalise on their capacity to deliver tourism business for the island of Ireland.
“We believe that it is extremely important for influential decision-makers such as these to experience for themselves the high standard of the tourism product on offer in Kinsale and West Cork, so they can sell more effectively when they return home and entice even greater numbers of visitors from GB to come and holiday here.”
Leading British tour operators get ready to enjoy a walking tour of Kinsale with Dermot Hogan, Tourism Ireland (front right).
Liz Devine, Tourism Ireland
Tel: 01 476 3438
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.5 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.5 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.