Pictured at IMEX in Frankfurt which took place recently are (l-r) Alison Johnston, Fáilte Ireland; Aideen Morrin, Conference Partners (destination management company); Adrienne Clarke, RDS Dublin; Mary Rose Hickey, Killarney Hotels; and Aoife Kernan, Tourism Ireland.
IMEX (International Meetings and Events Exhibition) is a key event for the MICE (Meetings, Incentive, Conferences and Events) industry, which this year attracted almost 4,000 influential Business Tourism buyers from 60 markets around the world, offering important networking opportunities for the participating Irish tourism operators.
Business Tourism is an important, high yield sector and Tourism Ireland, working closely with Fáilte Ireland, has stepped up its efforts to grow Business Tourism from its key markets around the globe in 2010. In anticipation of the opening of The Convention Centre Dublin (The CCD) in September, marketing investment in Business Tourism has been increased to almost €2 million this year. A programme of high profile events and promotions is under way overseas, highlighting the great facilities and good value rates available for meetings and conferences here, and capitalising on the excitement around the opening of The CCD which can deliver benefits for the whole island in spin-off meetings and events.
Sinéad Grace, Tourism Ireland
t: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.5 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.5 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.