Helping the US Travel Trade to Sell Ireland

13 Apr 2010

Up to 3,000 influential American travel agents will tune into a new ‘webinar’ training programme to help them sell holidays to Ireland more effectively. 

Launched this week by Tourism Ireland in the US in conjunction with media partner Travel Age West, the series of ‘webinars’ or training via the internet will include information about the huge variety of things to see and do around the island, details of great value vacation packages and special offers, new tips for selling Ireland, as well as panel discussions with both US-based and Irish tourism experts. 

The ‘webinar’ programme is part of Tourism Ireland’s strategy to aggressively target the travel trade in the US, including group and coach tour operators and traditional and online travel agents, to help deliver growth of +2% in visitors this year from this all-important market.

Alison Metcalfe, Tourism Ireland’s Vice President Marketing – United States, said: “North America is a very important market for tourism to the island of Ireland and Tourism Ireland is working closely with our trade and industry partners to deliver a +2% growth in visitors this year.  We have always undertaken extensive educational and support programmes for our travel trade partners and this is a new way for us to reach that important audience using ‘new’ media.  It allows us to address up to 3,000 travel agents at one go and to respond to their questions in real time.

“The US agents participating in this webinar training can help influence potential holidaymakers when choosing their destination this year.  We are informing them about the superb holiday product on offer around the island of Ireland and helping them to sell the destination with more confidence, thereby enticing more American visitors to come and holiday here.”

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Further information:
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
                                                         e: sgrace@tourismireland.com

 

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