Images of Co Down will be broadcast to about 40,000 people across the Netherlands later this summer. A film crew from Dutch TV channel Net5 was here last week, filming one episode of a new six-part series called Walk Away which will follow walking enthusiasts on holiday in some of the most beautiful parts of Europe.
Organised by Tourism Ireland in Amsterdam, in conjunction with the Northern Ireland Tourist Board, the TV crew spent four days shooting footage around Co Down. As well as the scenery, the programme focuses on food, music and meeting local people. The crew filmed a traditional music session in the Dufferin Arms in Killyleagh; walked part of the Ulster Way from Strangford to Ballyhornan; went bouldering at Bloody Bridge in the Mournes and discovered the benefits of local seaweed at the Soak Seaweed Baths in Newcastle.
John Walsh, Tourism Ireland’s Manager in the Netherlands, said: “This was an action-packed trip which highlights the diversity of things to see and do on holiday here in Co Down. Exposure on TV programmes like this helps us to raise awareness of Co Down and Northern Ireland in the Netherlands and will help us grow visitor numbers from this market.
“The Netherlands is an important market for tourism and last year we welcomed 15,000 Dutch visitors to Northern Ireland. We have a comprehensive promotional programme under way for 2010, with significant emphasis on value for money offers, to drive home to Dutch consumers our message about the superb range of offers available right across Northern Ireland.”
The crew from Dutch TV channel Net5, pictured harvesting the seaweed on Newcastle beach with Soak Seaweed Baths owner, Dermot Devine (front left).
For further press information contact:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mobile: 077 6652 7719