A group of top travel and lifestyle journalists from France visited Waterford and the South East last week. Carefully selected and invited here by Tourism Ireland in Paris, the journalists’ itinerary was designed by Fáilte Ireland.
The group travelled direct from Cherbourg to Rosslare with Irish Ferries, highlighting the ease of access to this part of Ireland from France. Their itinerary included a tour of the new Waterford Crystal Factory Visitor Centre, which will officially open later this month, and they overnighted at the Athenaeum House Hotel in Ferrybank.
Billy Condon, Tourism Ireland France, said: “Waterford has a superb tourism product and Tourism Ireland is delighted to have the opportunity to highlight this part of Ireland and the ease of access by ferry from France. Fact-finding visits like this ensure that influential journalists get to experience Waterford at first-hand and then pass the message on to thousands of potential French holidaymakers, through the articles they write when they return home.”
Tourism Ireland has an extensive promotional programme in place for 2010 in France, to showcase the uniqueness of a holiday here. A range of campaigns is highlighting the tremendous value on offer as well as compelling reasons to visit. The message in France is that there has never been a better time to visit Waterford and the South East.
French journalists toured the new Waterford Crystal Factory Visitor Centre, as part of a fact-finding visit to the South East last week; pictured with Declan Murphy, Fáilte Ireland South East (left) and Anne Zemmour, Tourism Ireland France (third from right).
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.5 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.5 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.