A group of top Business Tourism journalists from France visited Wicklow earlier this month. The group included journalists from Action Commerciale (a monthly business magazine), Quotidien du Medecin (medical magazine) and Meet and Travel Mag (a French meetings and incentives magazine).
The group was here to experience what the region has to offer and to sample some of our superb attractions like Powerscourt House and Gardens and Powerscourt Golf Club and to visit top hotels like The Ritz Carlton. They also enjoyed an evening of food and entertainment at Johnny Foxes pub. Earlier in the week, they visited the new Convention Centre Dublin (CCD). Their itinerary was designed by Fáilte Ireland.
Tourism Ireland is stepping up its efforts to grow Business Tourism from its key markets around the globe in 2010. In anticipation of the opening of Convention Centre Dublin in September, Tourism Ireland’s marketing investment in the lucrative Business Tourism sector has been increased to almost €2M, targeting the Association Conference sector in major markets, including France. A programme of high profile Business Tourism events and promotions is taking place highlighting the great facilities and capitalising on the excitement around the opening of CCD which can deliver benefits for Wicklow and indeed the whole of the island in spin-off meetings and events.
Tourism Ireland is also showcasing the great experiences Business Tourism delegates can enjoy here on the sidelines of their conference or meeting, interacting with locals and savouring aspects of our unique culture and heritage – like Powerscourt House and Gardens.
Billy Condon, Tourism Ireland France, said: “We are delighted that these key Business Tourism journalists have taken the time to come to Wicklow and see what we have to offer at first-hand. Business Tourism is an extremely important high yield sector and Tourism Ireland is working hard to promote the island of Ireland in France as a premier Business Tourism destination. The superb meetings, incentive and transport infrastructure on offer here, coupled with the distinctive cultural experience, means the island of Ireland is now an even more viable and attractive destination for the Business Tourism market than ever before.”
Top French Business Tourism journalists at Powerscourt House and Gardens, Wicklow with Catherine Bertin, Tourism Ireland.
Liz Devine, Tourism Ireland t: 01 476 3438