Fermanagh played host to a group of leading travel writers from Germany recently. Carefully selected and invited here by Tourism Ireland in Frankfurt, their itinerary was designed by the Northern Ireland Tourist Board.
During their visit, which focused on cruising in and around the Fermanagh Lakelands, the writers had a chance to experience at first-hand some of the extensive and varied range of activities which Fermanagh has to offer potential holidaymakers from Germany – including tours of Belleek Pottery, Enniskillen Castle and Crom Castle, and a trip with Pat O’Doherty to visit the island where he keeps his pigs which become his famous black bacon!
Barbara Wood, Tourism Ireland Germany, said: “We are delighted these influential journalists have taken the time to come to Fermanagh to see what we have to offer at first-hand. Familiarisation visits such as these are extremely important as they help build awareness of the wonderful cruising product of the Lakelands, as well as our spectacular scenery and the wealth of historic attractions to be found in this part of Northern Ireland. The aim is that when these writers return home they are better equipped to put into words what a holiday in this part of the world entails, thereby encouraging more Germans to come here and experience it for themselves.”
Germany is the world’s largest outbound travel market and an important source of visitors for Northern Ireland and the island of Ireland. Tourism Ireland has increased its investment in the German market this year. Promotional activity includes a national TV advertising campaign for the first time ever and a significantly expanded publicity programme which highlights Ireland as the island of ‘unique character and characters’.
German journalists pictured at the Manor House jetty during a fact-finding visit to Fermanagh, with Monika Woermann, Tourism Ireland Germany (front centre).
For further information contact:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel 028 7035 9260 Mob 077 6652 7719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supported approximately 40,000 jobs.
• Over 1.4 million overseas visitors came to Northern Ireland in 2009, delivering revenue of £271 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.