Journalists from leading French national and regional newspapers and magazines spent time in Cork city and county last week, as guests of Tourism Ireland. Their fact-finding visit was part of Tourism Ireland’s 2010 programme of promotional activity overseas, to capitalise on Cork’s designation by Lonely Planet as one of the ‘top ten cities in the world’ to visit this year.
The group of journalists travelled direct to Cork from Paris with Aer Lingus. Their itinerary was designed by Fáilte Ireland and included a harbour cruise in Kinsale, a trad session at The Shanakee Bar in Kinsale, as well as guided tours of Blarney Castle, Cobh Heritage Centre, Ballymaloe Cookery School and the Jameson Experience in Midleton. In Cork city, they visited the English Market and toured the city before dining at Jacques Restaurant.
Tourism Ireland has a range of activities under way this year, in all of its overseas markets, to maximise the opportunities presented by the inclusion of Cork in the Lonely Planet “Best in Travel 2010” list. Particular emphasis is being placed in the markets from which there is direct access to Cork, such as France and the Aer Lingus Paris-Cork route.
Billy Condon, Tourism Ireland France, said: “We were delighted to hear of Cork’s inclusion in the Lonely Planet “Best in Travel 2010” list of the Top Ten cities to visit this year. It is well deserved and Tourism Ireland is taking every opportunity to maximise exposure for Cork and to capitalise on this prestigious accolade.
“Cork has a superb tourism product and Tourism Ireland is delighted to have the opportunity to highlight the city and surrounds to this group. Fact-finding visits like this ensure that influential journalists get to experience Cork and the quality of the tourism product on offer here at first-hand. The publicity value of the articles these journalists will write is fantastic – they will be read by thousands of potential holidaymakers around France.”
Tourism Ireland has an extensive promotional programme under way in France. A range of campaigns throughout 2010 is highlighting the tremendous value on offer as well as compelling reasons to visit. The message in France is that there has never been a better time to visit Cork and the island of Ireland.
Top French journalists enjoy a visit to Cork’s English Market with Caroline McCarthy, Tourism Ireland France (third from right).
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.7 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.