Corkman Gerry Miller will be doing his bit for tourism this year, by presenting a short film on the ‘hidden gems’ of Cork city on Tourism Ireland’s website. Filming took place last week at various locations around Cork.
This film with Gerry is one of a series of short online travelogues being shot this spring by Tourism Ireland, which will be viewed by hundreds of thousands of potential holidaymakers around the world. The films will show off the characters and places around the island of Ireland that holidaymakers should meet and see.
In the film, Gerry takes the viewer on a journey around Cork – highlighting the history and heritage of the city, as well as the huge variety of things to see and do here. He begins his journey on St Patrick’s Hill and Collin’s Barracks, near where he grew up. Then, Gerry takes the viewer through the city’s historic streets, regaling the viewer with interesting stories, including some tales about Father Matthew. He visits the Lewis Glucksman Gallery and examines UCC’s collection of Ogham Stones. He also takes in Shandon and the Butter Market and enjoys some jazz music at the Cornerstone pub.
A similar suite of films created by Tourism Ireland last year has already been viewed by over half a million potential visitors around the world. The films have been translated into five European languages and posted on Yahoo!, YouTube, Facebook, WAYN and on Tourism Ireland’s suite of 41 websites, discoverireland.com.
Brian Twomey, Tourism Ireland’s Head of Marketing Communications, said: “This was a new approach for us in 2009 to engage potential holidaymakers around the world with the kind of real experience that a holiday here offers them. It was a unique promotional tool and a first, as no other national tourist board had done this before. It researched strongly and because the initiative worked so well for us last year, we are doing it all again in 2010.
“Allowing local characters like Gerry to showcase their favourite places gives a great feeling of authenticity for potential visitors, as well as providing them with that ‘inside track’ on great things to do and experience in Cork. It is their sheer passion for their locality that makes these films resonate so well with potential visitors.”
The films will be launched later this month, in time for the busy promotional period overseas around St Patrick’s Day, and may be viewed on www.discoverireland.com/go
Corkman Gerry Miller talks about his favourite ‘hidden gems’ around Cork city, during shooting of a short online film for Tourism Ireland.
Sinéad Grace, Tourism Ireland tel: 01 476 3493/ 087 685 9027