Kicking off the biggest St Patrick’s programme ever in the British market …. a troupe of Irish dancers in Festival Square in Edinburgh, with Michael Finneran TD, Minister of State at the Department of the Environment, Heritage and Local Government.
The dancers launched Tourism Ireland’s three-week St Patrick’s programme with a kick-off in Edinburgh today. Over 100 experienced Irish tourism representatives will also take to the streets as the programme continues in Glasgow, Manchester, Birmingham and London, with consumer promotions in major commuter and inter-city railway stations, on top radio channels, in schools, all culminating in St Patrick’s Day parades and a major travel event at London’s Olympia.
Sinéad Grace, Tourism Ireland
Tel: + 353 1 476 3493/ +353 87 685 9027