Top travel writers from Austria visited Kilkenny last week as part of a fact-finding trip to the South East. Carefully selected and invited here by Tourism Ireland in Vienna, the journalists’ itinerary was designed by Fáilte Ireland.
During their visit, the group had a chance to discover and experience at first-hand some of the best of what this part of Ireland has to offer potential Austrian holidaymakers – including a guided tour of Kilkenny with Tynan’s Walking Tours and a visit to the Lyrath Estate Hotel. The group also visited key attractions in Wicklow and Wexford.
Simone Korb, Tourism Ireland Austria, said: “Media visits such as these are extremely important to help build awareness of Kilkenny, the South East and the island of Ireland in general among potential holidaymakers in Austria. The publicity value of the articles these journalists will write is fantastic – they will be read by many thousands of potential holidaymakers.”
Tourism Ireland’s promotional programme in Austria is highlighting the island of Ireland as a fantastic holiday destination. Tourism Ireland is placing significant emphasis on value for money, to drive home to Austrian consumers the message about the superb range of offers available around the island of Ireland. The message in Austria is that there has never been a better time to visit Kilkenny and the island of Ireland.
Top Austrian journalists at Kilkenny Castle with Simone Korb, Tourism Ireland (left).
Sinéad Grace, Tourism Ireland t: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.7 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.