Images of Cork road bowling will be broadcast to over 1.5 million Australian homes in June after the top-rated Australian TV and radio duo, Hamish and Andy, filmed on location here over the weekend.
Invited here by Tourism Ireland in Sydney in conjunction with Fáilte Ireland, Hamish and Andy, Australia’s answer to Ant and Dec, ventured off the beaten track to meet the locals and try out some of the more unusual activities on offer, including road bowling near Dunmanway. They also filmed some aerial views of Cork by helicopter and travelled to Blarney to kiss the Blarney Stone.
The result will be an hour-long programme broadcast on Australian TV in June, as part of their popular Caravan of Courage series. They also broadcast their own radio show, The Hamish & Andy Show live from Ireland, in addition to reporting live on the 7PM Project, a popular Australian chat show.
Orla Saul, Tourism Ireland Australia, said: “We are absolutely delighted that Hamish and Andy have chosen to film in Cork. This is a tremendous opportunity to highlight and showcase the very best of this part of the island of Ireland to a huge Australian audience; from its natural attractions, to its more unusual activities and not forgetting its strongest asset, the warm welcome of the local people.
“The publicity value of a TV programme such as this is incalculable. It is an excellent way of promoting the wonderful tourism product in Co Cork to a mass audience. Australia is a key market for tourism to the island of Ireland and we have a very strong and comprehensive promotional programme under way there for 2010.”
Hamish and Andy try their hand at road bowling in Dunmanway.
For further press information:
Sinéad Grace, Tourism Ireland
T: 01 476 3493/ 087 685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.7 billion.
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.