Are You Ready to Play a Star Role for the island of Ireland?

15 Jan 2010

Are you a ‘cosmopolitan’ from Cork city or avid about Armagh?  Do you treasure Tipperary or can you trailblaze through Tyrone?  Are you a Dublin ‘culture vulture’ or a Belfast bohemian?  Can you be a giant of a guide for Northern Ireland's Causeway Coast or can you help us sample Sligo?  If you answered yes to any of these questions, then Tourism Ireland is looking for you.

Tourism Ireland is once again launching a search for a number of individuals or families to star in a series of short online movies to help promote the island of Ireland overseas and attract more visitors in 2010 and beyond.

Last year, Tourism Ireland carried out a nationwide search for people whose infectious enthusiasm for their favourite part of the island could help sell the destination to potential visitors across the world.  The resulting series of ten short films have been viewed by over half a million people worldwide.  They were translated into five European languages and were also posted on Yahoo!, YouTube, Facebook, WAYN and on Tourism Ireland’s suite of 41 websites,, giving potential visitors an insight into the real experience of a holiday here.  And, in research carried out by Tourism Ireland, two-thirds of people who viewed the promotional movies said they were more likely to visit the island of Ireland as a result. 

Brian Twomey, Tourism Ireland’s Head of Marketing Communications, said: “This was a new and innovative approach for us in 2009 to engage potential holidaymakers around the world with the kind of real experience that a holiday here offers them.  It was a unique promotional tool and a first, as no other national tourist board had done this before.  It researched strongly and because the initiative worked so well for us last year, we are doing it all again in 2010. 

“Allowing our local characters to showcase their favourite places gives a great feeling of authenticity for potential visitors, as well as providing them with that ‘inside track’ on great things to do and experience all over this island.  It is their sheer passion for their localities that makes these films resonate so well with potential visitors.”

This year, Tourism Ireland is creating a number of new films to show off the characters and places around the island of Ireland that the world should meet and see.  This time, each one will follow a local person or family on a brief ‘travelogue’ of their county or city – showcasing the people, places and things that they would like to share with the world.  Casting will take place on Northern Ireland’s Causeway Coast, in Tipperary, Sligo, Cork city, Tyrone and Armagh; we will also include one film delivering ‘a tale of two cities’ – highlighting some of the fantastic cultural options available for visitors to Dublin and Belfast.

By the end of March 2010, Tourism Ireland will have 16 of these short online films – the six shot this year in addition to the films created last year, in Connemara, Clare, Londonderry to Donegal, Belfast, Kilkenny, West Cork, Fermanagh, the Mournes in Co Down, Kerry and Dublin, with more films to come in other parts of the island in future years.

Initial casting will take place at the end of January, with filming during February and March.  Those interested in taking part are invited to email including their full name, contact details, a recent photograph and a short paragraph on the locality they wish to share with the world.  Alternatively, please free phone 1800 848 909 (from ROI) or 0800 622 6821 (from NI) and leave your name and contact details.


Further media information:
Sinéad Grace, Tourism Ireland
Tel: 01 476 3493 / 087 685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• The films will be produced by award-winning independent production company, Another Avenue, which has produced a number of TV programmes, including the popular show The Restaurant.


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