93M+ Americans See Galway on the Travel Channel

24 May 2010

Images of Galway and the West will be beamed into the homes of a massive 93 million Americans later this year on The Travel Channel, courtesy of Tourism Ireland and Fáilte Ireland.

Samantha Brown, who presents the popular Samantha Brown Show on The Travel Channel, and her crew were here last week, filming in Galway city and at various locations around the county. She also sampled the oysters at Moran’s Oyster Cottage in Kilcolgan, took a helicopter to Dún Aengus on Inis Mór and visited Rathbaun Farm near Ardrahan.

The one-hour travel documentary will highlight the culture and heritage of Galway city and country and the range of things to see and do for an American visitor. It will also include some lively interviews with local characters.

Niall Gibbons, Tourism Ireland’s Chief Executive, said: “This broadcast is a huge coup for us and a fantastic opportunity to convey our message about the wonderful tourism product in Galway around the island of Ireland to a huge audience across the US.

“The US is a key market for tourism to the island of Ireland and we have a very strong and comprehensive promotional programme under way there for 2010.  It is absolutely essential that we convey the message that there has never been a better time for Americans to visit the island of Ireland.”

The Travel Channel is a satellite and cable TV channel featuring documentaries and travel and leisure features filmed around the world.  

Popular US Travel Channel presenter Samantha Brown is filmed sampling the oysters with Michael Murphy of Moran’s Oyster Cottage (left) and Diarmuid Kelly of Kelly Oysters in Kilcolgan (right).


Further information:
Sinéad Grace, Tourism Ireland  t:  01 476 3493/ 087 685 9027
                                                          e: sgrace@tourismireland.com 

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• Approximately 7.6 million overseas visitors came to the island of Ireland in 2009, delivering revenue of €3.7 billion. 
• Tourism Ireland’s international website is www.discoverireland.com; there are 41 different websites, providing information in 19 different languages covering every continent. In 2009 discoverireland.com attracted a record 13+ million unique visitors, a +34% increase in visits on 2008.


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