Wicklow Wows Scandinavian Tour Operators

24 Aug 2009

 Tourism Ireland marked the recent launch of the new Norwegian Airlines services, from Copenhagen to Dublin and Oslo to Dublin, by inviting a group of leading Scandinavian tour operators to Ireland.  Their three-day itinerary, organised in conjunction with Fáilte Ireland, included Dublin as well as a guided tour of Co Wicklow and visits to Glendalough and to Powerscourt House and Gardens.

Steven Roberts, Tourism Ireland’s Manager for the Nordic Region, said: “We are delighted to welcome these influential Scandinavian tour operators to Wicklow.  Fact-finding visits such as these are very important, in terms of helping to spread the good news about Wicklow and about Ireland in general.  These visits help the tour operators to know exactly what we have to offer potential Scandinavian holidaymakers and to sell more effectively when they return home.

“These new routes offered by Norwegian – from Copenhagen and Oslo to Dublin – will substantially expand travel options for potential Scandinavian tourists coming to the island of Ireland and will play an important role in growing visitor numbers from southern Sweden, as well as from Denmark and Norway.  Last year we welcomed 228,000 visitors from the Nordic Region to the island of Ireland and these new services create additional opportunities for us to tap into the strong potential evident in the markets, particularly in Sweden”.

                                                                                                            Scandinavian tour operators visited the Ritz-Carlton hotel during their familiarisation visit


Further information:
Sinéad Grace, Tourism Ireland,  tel: 01 476 3493/ 087 685 9027
email: sgrace@tourismireland.com




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