Wicklow Targets Chinese Tourists

29 Jun 2009

Wicklow played host to a group of leading Chinese journalists last week.  One of the highlights of their fact-finding visit, organised by Tourism Ireland in China in conjunction with Fáilte Ireland and Virgin Atlantic Airways, was a visit to Powerscourt House and Gardens in Enniskerry.  The journalists represent some of the leading newspapers in China including the Daily News, Oriental Morning Post and Daily Business. 

Michael McCormick, Tourism Ireland’s Manager Asia, said: “Media visits such as these are extremely important to help build awareness of Wicklow, and the island of Ireland in general, among potential holidaymakers in China.  The publicity value of the articles these journalists will write is fantastic – they will be read by many hundreds of thousands of potential holidaymakers.

“Tourism Ireland believes that the Asian outbound travel market, including China, is set for significant growth in the coming years.  According to the United Nations World Tourism Organisation (UNWTO) the Asia-Pacific region will be one of the fastest-growing outbound regions, expanding by +6.5% on average over the next 15 years.” 

                                                                                                          Journalists from Shanghai enjoy the sunshine at Powerscourt Gardens.  Pictured (from left) are Mr Feng Yun Nong, Metropolitan Express; Ms Pan Yu, Oriental Morning Post; Ms Zhu Lin, Virgin Atlantic Airways; Ms Bian Xiao Qing, Daily News; Mr Chen Xin Wen, Daily Business; and Ms Minlin, tour guide.

-ENDS-

Further information:
Sinéad Grace, Tourism Ireland  t:  01 476 3493/ 087 685 9027
e: sgrace@tourismireland.com

 

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