A group of leading Middle Eastern journalists visited Northern Ireland last week, on a fact-finding visit. The group, which included journalists from Dubai, UAE and Saudi Arabia, enjoyed a literary walking tour of Belfast before touring the Causeway Coastal Route. They also experienced local cuisine at the Belle Isle Cookery School in Fermanagh and visited the FE McWilliam Gallery and Studio in Banbridge. Their visit was organised by Tourism Ireland in conjunction with the Northern Ireland Tourist Board.
Jim Paul, Tourism Ireland’s Head of New & Developing Markets, said: “We are delighted to welcome this group of journalists to Northern Ireland. They have been really impressed by the beautiful scenery, the variety of things to see and do here and, of course, by the friendliness of the people they have met. Fact-finding visits like this are extremely important, helping us to get positive exposure for Northern Ireland in the media overseas. It is an excellent way of promoting our wonderful tourism product as the articles these influential journalists will write will be read by thousands of potential holidaymakers in the Middle East.”
Tourism Ireland has been working with a number of local tourism enterprises interested in growing business from New and Developing Markets including the Middle East. A recent Cultural Awareness Day presented by industry experts highlighted the differing demands and expectations of these markets of the future and included practical advice about the ‘dos and don’ts’ to encourage positive cross-cultural working relationships, to promote effectively and ultimately to grow business from these markets.
Pictured at the FE McWilliam Gallery in Banbridge are Sudeshna Ghosh, Aquarius magazine; Francesca Monfero, Tourism Ireland, Middle East; Georgina Wilson, Khaleej Times; and Sean O’Driscoll, Seven Days newspaper.
For further press information contact:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mobile: 077 6652 7719